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Marketing Ch 17
| Question | Answer |
|---|---|
| Advertising | is the type of nonpersonal promotion in which a business can use a variety of media for presentation |
| Businesses | ____ do not spend more money promotion to consumers rather than to other businesses |
| community | Some companies build good will by advocating for _____ issues |
| deal | Outward Bound is selling a backpack together with a pair of hiking boots at 1/3 off their regular combined price. What is this type of promotion? |
| format | The ___ of a company's news releases can't change with every announcement released |
| incentives | What type of consumer promotion is an art contest run by a cereal company that is offering a trip to Disneyland for the winner? |
| institutional promotion | positive communication about a business |
| kiosk | a display that offers new ways for stores to improve customer service |
| less | An advantage of publicity is that it costs less than other forms of promotion. |
| loyalty marketing | Some supermarkets offer regular customers store checks tied to the amount of groceries they purchase per quarter. This offer is an example of _____ _____ programs |
| mix | A promotional ___ is a cost-effective combination of strategies designed to reach a company's goals |
| news release | a story sent to the media which is written by and about a company or organization |
| personal | ___ selling involves communicating with customers directly through meetings, demonstrations, e-mail, or telephone communication. |
| premium | an item such as a coupon or factory pack that is free to consumers as a condition of purchase |
| promotion | A sales force ___ is an award given to managers and employees who meet or exceed their company's set sales quota for a product or product line |
| promotional allowance | A special price discount that is given as an incentive to wholesalers and retailers |
| publicity 1 | The business often has the least control over which type of promotion? |
| publicity 2 | Jennifer ensures that members of the press attend New Wave's annual scholarship dinner and that the company's name is mentioned in news articles--she works in the area called ___. |
| publicity 3 | news presentations that create awareness of an organization in the market place |
| push policy | convince a retailer to stock products being promoted |
| sales promotion 1 | The Green Place is a gift store selling items that are compatible with ecological issues. Chris coordinates all of the marketing activities. What is Chris directly involved in? |
| sales promotion 2 | ___ promotions are incentives that encourage customers to buy products or services |
| sample | Mrs Kim received a small box of Maple Oats and found she liked it. So she bought a box of cereal at the market. The sales promotion technique used a product ___/ |
| slotting allowance | money a manufacturer pays a retail chain to place a product on store shelves |
| social media | interactive electronic media for people with similar interests |
| sponsorship | negotiated right to use logos and names on retail products |
| tie-in | An airline and a car rental company might combine their promotional resources to create a campaign that increases sales for both companies. This arrangement is known as a promotional _____. |
| trade | sales promotion activities targeted for manufacturers, wholesalers, and retailers are called ___ promotions |
Created by:
apeake