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Cruz: chapter 10

QuestionAnswer
Public opinion What the public thinks about a particular issue or set of issues at any point in time
Public opinion polls Interviews/Surveys with samples of citizens that are used to estimate the feelings and beliefs of the entire population
Straw poll Unscientific survey used to gauge public option on a variety of issues and policies
Sample A subset of the whole population selected to be questioned for the purpose of prediction or gauging opinion
Push polls Polls taken for the purpose of providing information on an opponent that would lead respondents to vote against that candidate
Population The entire group of people whose attitudes a researcher wishes to measure
Random sampling A method of poll selection that gives each person in a group the same chance of being selected
Stratified sampling A variation of random sampling;the population is divided into subgroups and weighted based on demographic characteristics of the national population
Tracking polls Continuous surveys that enable a campaign or news organization to chart a candidates daily rise or fall in support
Exit polls Polls conducted as voters leave the selected polling places on election day
Margin error A measure of the accuracy of a public option poll
Political socialization The process through which individuals acquire their politicS beliefs and values
Created by: Jordy*
 

 



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