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Merchandising

TermDefinition
Store Layout The arrangement of store fixtures, equipment, and merchandise.
Grid Layout A type of store layout that is characterized by long rows of shelving with aisles between the rows.
Loop Layout A type of store layout that is designed to lead customers from the front of the store, through the store, and back to the front or in a loop around the store.
Free Flow Layout A type of store layout that features merchandise on fixtures, arranged in asymmetrical or free flowing patterns on the sales floor.
Spine Layout A type of store layout that features a center aisle that extends from the front of the store to the back.
Fixtures Permanent or transportable store furnishings that are used to hold and display merchandise.
Impulse Purchases Usually small items of merchandise that are purchased with little or no thought on the part of the customer.
Point of Purchase (POP) Displays Sales promotional tools that are designed to encourage impulse purchasing and highlight special offers.
Related Merchandise Items that are related to each other and that usually sell together.
Created by: chenn68
 

 



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