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Web Design Ch3

TermDefinition
Before you begin to create your first webpage, you must take the time to develop a solid, detailed _______ for the website design plan
Which of the following is a target audience demographic characteristic age
___ is/are the result(s) you want your website to accomplish within a specific time frame. goals
Which of the following is a target audience psychographic characteristic? political affilitation
To determine your target audience’s wants, needs, and expectations, you should ask and answer a variety of questions in a process called a(n) _______. needs assessment
A website’s primary page is called its _______ page. home
Which of the following home page content elements quickly answers visitors’ Who? questions? logo
Which of the following home page content elements answers visitors’ Where? questions? navigational link
Which of the following home page content elements answers visitors’ What? questions? summary text
Organizations and companies spend a large amount of time and money defining, creating, and maintaining a positive, recognizable _______. Brand
A(n) _______ page uses images, animation, and sound to capture visitors’ attention and draw them into the website for further exploration. Splash
The term _______ is generally used to indicate the page website visitors see when they click an external link, such as an advertisement or search result. landing page
A(n) _______ is data or information presented visually, such as in a chart or pyramid, or to show a sequence of events. infographic
Content that furthers a website’s purpose adds _______. value added
_______ should be chunked, whenever possible, for scannability. text
Typically, _______ clips incorporate the powerful components of movement and sound to express and communicate ideas. video
Adding _______ to your website might require that your visitors install web browser plug-ins. multimedia
A _______ is a series of pages originally developed to graphically present scenes for a movie or television program that also is used to visualize a website’s structure. storyboard
An arrangement of shapes and lines used to outline a website’s structure is called a _______. flowchart
Which of the following website structures allows visitors to choose any other webpage from the home page according to their interests or inclinations? webbed
Which of the following demographic characteristics define your website visitors? choose all that apply gender age income
Which of the following psychographic characteristics explain why visitors might want to access your website? (choose all that apply lifestyle political social
_______, which include elements such as clip art, illustrations, diagrams, and photographs, are the most commonly used content element on webpages, after text. images
All of the following are typical underlying pages found at an e-commerce website EXCEPT _______. browser logs
Created by: lkw
 

 



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