Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
MKT300-2
Chapt13 quiz
| Question | Answer |
|---|---|
| A channel leader is also called a(n): | channel captain |
| Which of the following statements concerning how market factors affect channel decisions is NOT true? | A very large market requires fewer intermediaries |
| Which level of distribution intensity is the most restrictive and entails establishing only one or a few dealers within a given geographic area? | Exclusive |
| Marketing channels make distribution simpler by reducing the number of transactions required to get products from manufacturers to consumers. This is called: | contact efficiency |
| Retailers and merchant wholesalers are examples of intermediaries that: | take title to a product |
| ___Which of the following is a characteristic of a partnership-based firm? | Long-term relationship between manufacturer and supplier |
| Partnership-based firms | form long-term relationships with other channel members. |
| The efficient and cost-effective forward and reverse flow and storage of goods, services, and related information into, through, and out of channel member companies is called: | logistics |
| Generally, _____ determine what type of intermediary a manufacturer should use. | product characteristics, buyer consideration, and market characteristics |
| A Target store is an example of a(n): | retailer |
| A _____ consists of several companies acting together in a highly organized and efficient manner, while employing the same or similar techniques as a single vertically integrated company. | supply chain |
| Refer to R.H. Kurt. When Kurt solicits an order from a sporting goods store, it engages in a _____ function. | transactional |
| One configuration of a marketing channel entails producers selling to consumers with no intermediaries involved. This is called a: | direct channel |
| When discussing the distribution of services, you will often hear channel members discussing the need to minimize wait times. | true |
| Selfridges is the second-largest department store in Great Britain. It works with House of Frasier, one of its competitors, to reduce operating costs by sharing channels of distribution to ship goods from 1,500 plus suppliers. Selfridges and House of Frasier are engaged in: | a strategic channel alliance |
| Reciprocal conflict occurs among channel members on the same level, such as two or more different wholesalers or two or more different retailers that handle the same manufacturer's brands. | false |
| Because distribution creates the same problems whether it is in Ethiopia, Indonesia, or Canada, you will find that channel structures and types around the world are very similar to those in the United States. | false |
| It seems counterintuitive, but Jon Jordan, CEO of Southern Audio Services (SAS) in Baton Rouge, wants to curb the number of dealers who are selling his car speakers. Jordan understands that he can't handpick all his vendors, but he never expected the rise in unauthorized dealers that came with the e-commerce boom. When Jordan decided to look for the SAS name on eBay, he came up thousands of sellers. These eBay sellers are engaging in: | gray marketing |
Created by:
pfrizzel