Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
MKT300-2
Chapt 11 Quiz
| Question | Answer |
|---|---|
| Which of the following statements about simultaneous product development is FALSE? | The Internet has not proven to be a useful tool for implementing simultaneous product development. |
| In terms of the new-product development process, Fitbit's availability in retail stores and online is the _____ stage. | commercialization |
| The final stage in the new-product development process is_______ , the decision to market the product. | commercialization |
| An ____is a roduct perceived as new by a potential adopter. | innovation |
| Because Laura did not know such a service existed, “doggy daycare” represented a(n) _____ to her. | innovation |
| Refer to Rapala. After the trade show, the newest lure made by Rapala will enter which stage of the new-product development process? | Commercialization |
| At what stage of the new-product development process are most new-product ideas rejected? | Idea screening |
| A long-run drop in sales signals the beginning of which stage in the product life cycle? | decline stage |
| Very few firms follow a formal new-product development process. | false |
| A company has learned that members of its target market are likely to collect more information and evaluate more brands than early adopters. They are cautious and thoughtful and do not try the product without asking someone else. The customers' dominant characteristic is deliberateness. In terms of the diffusion process, these customers are most likely: | early majority |
| After Mattel evaluated many new products to add to its Barbie product line and before any prototype was created, the toy manufacturer instructed a committee to select three of the ideas to present to a group of consumers. The consumer group was asked to evaluate the three product ideas in terms of their marketability. This stage of new-product development is called: | concept testing |
| Observability | refers to the degree to which the benefits or other results of using a product can be observed by others and communicated to target customers. |
| A new medication to eliminate fungal growths on people’s toenails may have a slow rate of adoption because it is not a highly visible item in homes. Also, this item is not often discussed among friends and coworkers. This is an example of how the characteristic of _____ can work to slow the adoption process. | observability |
| Joaquin didn’t buy a netbook computer when they first came out, but he did purchase one a year after they were introduced into the market. He is very active in his church and local arts council, and many of his friends asked him which brand to buy when they were considering purchasing a netbook. Joaquin is best described as a(n): | early adopter |
| The stages of the product life cycle, in order, are: | introduction, growth, maturity, decline |
| You are a product manager for a manufacturer of trampolines. You have determined that the trampoline is in the maturity stage of the product life cycle. To keep your product from entering the decline stage, you should: | promote heavily to dealers and customers |
| The maker of Purell hand sanitizer tested consumers' reactions to its Purell Sanitizing Wipes by getting consumers to look through a newspaper with grocery store ads, make out a grocery list, and then "shop" in a mock store filled with real products, including the new product. This is an example of a(n): | simulated (laboratory) market test |
| Jeni’s Splendid Ice Creams is famous for its unusual flavors, such as Wildberry Lavender, Goat Cheese with Red Cherries, and Sweet Corn and Black Raspberries . Which of the following product characteristics would most likely influence the market success of these flavors? | Compatibility |
| All of the following are product characteristics influencing the rate of adoption EXCEPT: | distrobution |
| While it is a marketing factor that may influence the rate of adoption of a new product,______ is not a product factor influencing the rate of adoption. | distribution |
| are not categories of adopters in the diffusion process of innovations | doubters |
| The five categories of adopters are | innovators, early adopters, early majority, late majority, and laggards. |
| Washing machines and refrigerators are in the _____ stage of the product life cycle. | maturity |
| The MOST important factor in successful new-product introduction is: | a good match between the product and market needs |
| A product must be a discontinuous innovation to be considered a “new” product. | false |
Created by:
pfrizzel