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Baran - Television

TermDefinition
à la carte pricing: charging cable subscribers by the channel, not for tiers
.all-channel legislation: 1962 law requiring all television sets imported into or manufactured in the United States to be equipped with both VHF and UHF receivers
bandwidth: a communication channel's information-carrying capacity
broadband: a channel with broad information-carrying capac
bundling: delivering television, VOD, audio, high-speed Internet access, long-distance and local phone service, multiple phone lines, and fax via cable
C3 rating: the 3 represents the viewing of the commercials that appear in the specific program within 3 days of its premiere telecast in order to capture DVR playback and internet viewing
clear time: when local affiliates carry a network's program
coaxial cable: copper-clad aluminum wire encased in plastic foam insulation, covered by an aluminum outer conductor, and then sheathed in plastic
community antenna television (CATV): outmoded name for early cable television
cord-cutting: viewers leaving cable and DBS altogether and relying on internet-only television
digital cable television: delivery of digital video images and other information to subscribers' homes
digital video disc (DVD): digital recording and playback player and disc, fastest-growing consumer electronic product in history
digital video recording (DVR): video recording device attached to a television, which gives viewers significant control over content
expanded basic cable: in cable television, a second, somewhat more expensive level of subscription
fiber optic: signals carried by light beams over glass fibers
first-run syndication: original programming produced specifically for the syndicated television market
global television audience metering meter (GTAM meter): video ratings technology that will actively and passively measure viewing across all platforms
iconoscope tube: first practical television camera tube, developed in 1923
importation of distant signals: delivery of distant television signals by cable television for the purpose of improving reception
master antenna television (MATV): connecting multiple sets in a single location or building to a single, master antenna
microwave relay: audio and video transmitting system in which super-high-frequency signals are sent from land-based point to land-based point
multiple system operator (MSO): a company owning several different cable television operations network: centralized production, distribution, decision-making organization that links affiliates for the purpose of delivering their viewers to advertisers
news staging: re-creation on television news of some event that is believed to have happened or which could have happened Nipkow disc: first workable device for generating electrical signals suitable for the transmission of a scene
nonlinear TV: watching television on our own schedules, not the programmer's off-network: broadcast industry term for syndicated content that originally aired on a network
peoplemeter: remote control keypad device for recording television viewing for taking ratings pilot: a sample episode of a proposed television program
pixel: the smallest picture element in an electronic imaging system such as a television or computer screen premium cable: cable television channels offered to viewers for a fee above the cost of their basic subscription
put: agreement between a television producer and network that guarantees that the network will order at least a pilot or pay a penalty retransmission fee: money a local cable operation pays to a broadcast station to carry its signal
reverse compensation: fee paid by a local broadcast station for the right to be a network's affiliate share: percentage of people listening to radio or of homes using television tuned in to a given piece of programming
spot commercial sales: in broadcasting, selling individual advertising spots on a given program to a wide variety of advertisers stripping: broadcasting a syndicated television show at the same time 5 nights a week
subscription television: early experiments with over-the-air pay television sweeps periods: special television ratings times in February, May/July, and November in which diaries are distributed to thousands of sample households in selected markets
tier: groupings of channels made available by a cable or satellite provider to subscribers at varying prices time-shifting: taping a show on a VCR for later viewing
total audience measurement index (TAMI): measure of viewing of a single television episode across all platforms vast wasteland: expression coined by FCC chair Newton Minow in 1961 to describe television content
Created by: lilly123
 

 



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