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A-mkt300-7
Quiz Chapter 7
| Question | Answer |
|---|---|
| The fruitcake bakery in Claxton, Georgia, makes about 6 million pounds of fruitcake annually and has $12 million in sales. The bakery can cook 6,000 pounds at a time. During the baking season (August-December), the bakery uses a tractor-trailer load of raisins each day. The suggested retail price of a one-pound Claxton fruitcake is $3.69. Refer to Claxton Fruitcakes. In terms of business-to-business products, the flour used in fruitcakes is an example of: | processed material |
| Another name for business supplies like pens, paper, and file folders is: | MRO items |
| A decline in the availability of bicycle handle bars will decrease Huffy Bicycle Company's production of bicycles. Decreased production in turn reduces Huffy's demand for bicycle seats. This is because the products in this situation have _____ demand. | joint |
| Although the price of a chemical added to paint to protect surfaces from mold and mildew has almost doubled, the price of paint only rose an average of 5 percent, and the demand for both paint and the chemical that eliminates mold and mildew remained stable. The demand for this chemical is: | inelastic |
| The Barter Company (TBC) located in Kennesaw, Georgia acts as a broker between companies that want to trade products or services. Companies must be a TBC member, and there is a one-time fee to join. TBC charges a brokerage fee on each transaction facilitated. TBC is an example of a (n): | business serevice |
| Caterpillar, Inc., a manufacturer of earthmoving equipment, uses completed drivetrains (engines/transmissions/axles), drivetrain components, electronic controls, hydraulic and electrohydraulic components and systems, cooling systems, and undercarriage track systems produced by other organizations in its manufacturing process. Caterpillar is an example of a(n): | original equipment manufacturer |
| A _____ situation is normally less critical and less time-consuming than a new-buy situation but does require some change in the original good or service. | modified rebuy |
| Although customer service has in the past been an important factor in business buyer-seller relationships, its importance has been waning in the last decade. | true |
| At an accounting firm, the secretary orders printer cartridges, cases of paper, paper clips, and other small items. These items would be classified as: | supplies |
| The distribution structure in business marketing typically: | is direct |
| Hazelfield Farms provides local restaurants with organic fruits and vegetables that have been grown without the use of pesticides or chemical fertilizers. Hazelfield Farms is a supplier of: | raw materials |
| The _____ is the member of the buying center who regulates the flow of information. | gatekeeper |
| Corn refiners buy shelled corn and convert it into a variety of products, including high fructose corn syrup. The refiners then sell the syrup to soda and food product companies for use in foods and beverages. The corn refiners represent the _____ sector of the business market. | producer |
| Rock-Tenn produces packaging products. They make cartons that will hold a dozen Dunkin’ Donuts, waffle fries for Chik-fil-A, Gillette razors, Haagen -Daz ice cream, express mail envelopes for FedEx and much more. Refer to Rock-Tenn. A paper producing company sales representative wants to do business with Rock-Tenn. The representative needs to locate the person who actually negotiates the purchase, in other words, the _____ in the buying center. | purchaser |
| Copying machines, personal computers, and fax machines are typically classified as _____ because they are not expensive, have short useful lives, and are frequently purchased from local distributors. | accessory equipment |
| Which of the following is the best example of a modified-rebuy situation? | The purchase of three large screen computer monitors to replace smaller monitors |
| Etruscan Railing Company makes railing that is used in sports arenas, nursing home corridors, queue houses at amusement parks, and many other places Refer to Etruscan Railing Company. Etruscan has experienced a strong increase in railing sales as a result of the growth of college football. This increase in the demand for railings as a result of the demand for new football stadiums is called _____ demand. | derived |
| There are two important markets for many component parts: the original equipment market and the _____ market. | replacement |
| Dirt is not dirt when it comes to baseball fields. About two-thirds of the pro baseball fields got their dirt from a dirt farm in New Jersey called Partac Peat. The company markets a secret mix for the infield (resilient), the warning track (extra crunchy), and the pitcher's mounds (firm). The first time Roger Bossard purchased Partac Peat’s secret mix, it was most likely an example of which type of buying situation? | new buy |
| While consumer and business markets differ in many ways, the volatility of demand for products is about the same for each type of market. | false |
Created by:
pfrizzel