Strategic offensives should, as a general rule, be based on

exploiting a company's strongest strategic assets.

A blue ocean strategy

involves abandoning efforts to beat out competitors in existing markets and, instead, inventing a new industry or new market segment that renders existing competitors largely irrelevant and allows a company to create and capture altogether new demand.

Which of the following is not A purpose of a defensive strategy

to increase the risk of having to defend an attack.

What does the scope of the firm refer to?

The range of activities the firm performs internally and the breadth of its product offerings.

The difference between a merger and an acquisition is that

a merger is a pooling of equals whereas an acquisition involves one company, the acquirer, purchasing and absorbing the operations of another company, the acquired.

Mergers and acquisitions are often driven by such strategic objectives as to

expand a company's geographic coverage or extend its business into new product categories.

A good example of vertical integration is

a crude oil refiner purchasing a firm engaged in drilling and exploring for oil.

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MAN4900MT

Chapter 6

Question	Answer
Strategic offensives should, as a general rule, be based on	exploiting a company's strongest strategic assets.
An offensive to yield good results can be short if	buyers respond immediately.
Challenging a struggling rival can	All of these.
A blue ocean strategy	involves abandoning efforts to beat out competitors in existing markets and, instead, inventing a new industry or new market segment that renders existing competitors largely irrelevant and allows a company to create and capture altogether new demand.
Which of the following is a prime example of a blue-ocean market strategy?	All of these.
All firms are subject to offensive challenges from rivals. The intent of the best defensive move is to:	All of these are the answer
Which of the following is not A purpose of a defensive strategy	to increase the risk of having to defend an attack.
What does the scope of the firm refer to?	The range of activities the firm performs internally and the breadth of its product offerings.
The range of product and service segments that the firm serves within its market is known as the firm's	horizontal scope.
The difference between a merger and an acquisition is that	a merger is a pooling of equals whereas an acquisition involves one company, the acquirer, purchasing and absorbing the operations of another company, the acquired.
Mergers and acquisitions are often driven by such strategic objectives as to	expand a company's geographic coverage or extend its business into new product categories.
A good example of vertical integration is	a crude oil refiner purchasing a firm engaged in drilling and exploring for oil.

Created by: 10153487936430020

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