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MAN4900MT
Chapter 1
| Question | Answer |
|---|---|
| Which of the following is NOT one of the managerial considerations in determining how to compete successfully? | How can the company modify its entire product line to emphasize their internal service attributes? |
| A company’s strategy concerns: | management’s action plan for outperforming competitors and achieving superior profitability |
| A company’s strategy consists of the action plan management is taking to | grow the business, stake out a market position, attract and please customers, compete successfully, conduct operations, and achieve performance objectives. |
| The competitive moves and business approaches a company’s management is using to grow the business, stake out a market position, attract and please customers, compete successfully, conduct operations, and achieve organizational objectives is referred to | strategy |
| The objectives of a well-crafted strategy require management to strive to: | develop lasting success that can support growth and secure the company’s future over the long term. |
| To improve performance, there are many different avenues for outcompeting rivals such as: | confining their operations to local or regional markets or developing product superiority or even concentrating on a narrow product lineup |
| A company’s strategy is most accurately defined as: | management’s commitment to provide direction and guidance, in terms of not only what the company should do but also what it should not do. |
| Every strategy needs: | a distinctive element that attracts customers and produces a competitive edge |
| Which of the following is NOT something a company’s strategy is concerned with? | Management’s choices about how quickly and closely to copy the strategies being used by successful rival companies |
| Which of the following is NOT a primary focus of a company’s strategy? | How to achieve above-average gains in the company’s stock price and thereby meet or beat shareholder expectations |
| A company’s strategies stand a better chance of succeeding when: | it is predicated on competitive moves aimed at appealing to buyers in ways that set the company apart from rivals. |
| In crafting a company’s strategy: | managers need to come up with a sustainable competitive advantage that draws in customers and produces a competitive edge over rivals. |