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sports management
test #1 Chapters 1-10
| Question | Answer |
|---|---|
| who wrote a letter to Dr. James Mason at Ohio University which later resulted in the first masters level sports administration program in 1966? | Walter O'Malley (President and Chief of stockholder of the Brooklyn Dodgers |
| By the 1870s what had grown enough to support commercial sport? | urban population |
| pitcher for the Chicago Cubs, founded Spalding & Brothers in 1876 | Albert Goodwill Spalding |
| what was the first modern sports business enterprise? | Spalding & Brothers |
| a company's expansion by moving forward or backward within an industry; expansion along a product service or chain. | Vertical Integration |
| Spalding & Brothers were asked to publish what? | the National League Official Rule Book |
| The name changed to Spalding's Official National League Rule Book which is the first time we see ... | sponsorship in sport |
| Early 1900's sport marketers realized that the industry was splitting into 3 segments: | sport participants, sport audiences, sport equipment purchases |
| Who was the first athlete to sign an endorsement deal? | Babe Ruth |
| What is the most lucrative deal, for a company, in endorsement history (1917)? | Babe Ruth signs a deal with the makers of Louisville Slugger |
| who were involved in sport long before Europeans arrived? | Native Americans |
| what is the most popular sport that has lasted from these Native American tribes? | Lacrosse |
| What happens in the early 1800's? | we see the emergence of sport clubs |
| In 1876 the New York Athletic Club sponsored the first ? | national amateur track and field championship |
| President Theodore Roosevelt committed funding for the growth of parks and recreational facilities, this led to? | the creation of the National Parks and Recreation Association |
| What was the result of amateur sports act of 1978? | the creation of national sport governing bodies |
| Organized physical activity that is based in community, school and local sport organizations. This includes both recreation and competitive sport but does not include exercise and fitness facilities or programs. | Community Sport |
| What places emphasis on people and spectators and consumers for sport entertainment? | pro sports |
| What is the glue that holds communities together? | Sense of Community and Social Capital |
| In 1888 public and private schools from Massachusetts formed? | the Interscholastic Football Association |
| What was the first state to develop a high school athletic association in 1904? | Georgia |
| in 1921 what was created? | Midwest Federation of State High School Athletic Associations (MFSHSA) |
| What applies to the activities of education institutions that receive federal funding? | Title IX |
| Who prohibits school and conference owned networks from broadcasting high school games? | NCAA |
| How are athletics inherently educational? | teamwork, the value of fair play, how to act when you win/lose, the value of hard work, self-discipline - all traits that high school athletes are expected to learn. |
| In 1852 who had a rowing contest? | Harvard and Yale |
| President Theodore Roosevelt hosted two White House conferences regarding football in 1905, this led to the creation of? | the Intercollegiate Athletic Association of the US |
| In 1910 the Intercollegiate Athletic Association became known as? | the NCAA |
| Membership in the NCAA is speparated... | into Division I, II, and III |
| in 1906 the NCAA had how many members? | 28 |
| in 1970 what arose? | the 3 division system |
| What was established in 1940? | NAIA (National Association of Intercollegiate Athletics) |
| What was the first organization to offer postseason opportunities to Black student athletes in 1948? | NAIA |
| In 1980 the NAIA became the first organization to offer what? | postseason opportunities for women's sports |
| first collegiate athletic conference | Big Ten |
| the Big Ten was formed because ? | administrators were worried that colleges would hire professional players |
| who monitors academic progress? | Academic Coordinator |
| Any sporting activity or skill for which the athlete is compensated. | Professional Sport |
| 2 operation models: | Centralized structure and Decentralized structure |
| athletic director works at the high school, usually a head coach, typically only one high school in the school district. | Centralized structure |
| allows for dual reporting relationship. | Decentralized structure |
| 3 principles: | labor, management, governance |
| protect and procure additional resources for its membership, which is made up of professional athletes | labor |
| owners | mangement |
| leagues structure that exists to oversee both the competitive and business elements of the sport | governance |
| what was the first team sports to employ professionals? | Baseball |
| What was the first professional baseball team? | Cincinnati Red Stockings |
| what prevents monopolies? | Sherman Antitrust Act |
| who are allowed to have local television contracts? | MLB, NBA, and NHL |
| Most leagues and teams have over how many sponsorships? | over 100 |
| what is a business that acts on behalf of an entity involved in the sport industry? | sport management or marketing agency |