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desktop publishing
| Question | Answer |
|---|---|
| Facing Pages | An option for working with pages that will face each other on the printed publication side by side. |
| Orientation | a term that specifies the vertical and horizontal portrait (tall) and landscape (wide) position of a page when printed. |
| Paper Size | There have been many standard sizes of paper at different times and in different countries, but today there are two widespread systems in use: the international standard ''legal'' size (8.5''x14'') and the North American standard ''letter'' size (8.5''x11 |
| Paper Weight | Refers to the thickness of each sheet of paper. Paper weight is measured in pounds. Generally, documents are printed on 20# bond, 24# bond, 80# cover stock paper. |
| Thumbnail | A rough sketch used in planning a layout and design. |
| Contrast | Difference degrees of lightness and darkness on the page. Also, used as an organizational aid so that the reader can distinctly identify the organization of the publication. |
| CRAP | Contrast, Repetition, Alignment, Proximity |
| Directional flow | Established by organizing a positioning element in such a way that the reader's eyes are drawn through the text and to particular words or images that the designer wishes to emphasize. |
| Focal point | The center of interest on a page or set of facing pages, created by using color, contrast and proportion. |
| Pull Quote | Text art, generally in a box and in a larger size than the surrounding type, consisting of important, interesting, or provocative text from the body copy. |
| Repetition | Repetition is the duplication of elements or details on one or more pages. |
| Rule of Thirds | Rrule states that an image should be imagined as divided into nine equal parts by two equally-spaced horizontal lines and two equally-spaced vertical lines, and that important computational elements should be placed along these lines or their intersection |
| White space/Negative space | The non-printed space of margins and gutters. |
| Alignment | The placement of text or graphics relative to the margins. |
| Ascender | The lowercase letter that extends above the x- height as in the characters b,d,f,h,k and l. |
| Baseline | An imaginary horizontal line on which the bottom of all uppercase characters and the base of all lowercase characters fall or rest. |
| Descenders | The lowercase letters that fall below the baseline, as in characters g,j,p, and q. |
| Drop cap | A design element that in which a letter is much larger font size and embedded into the surrounding text. |
| Font | Categories of text such as Arial, Garamond, Script, and Franklin. |
| Font Family | Fonts are grouped into families and given a name such as Arial, Garamond, Comic, and Times. |
| Kerning | The process of ''Fine-tuning'' spacing by adjusting the space between characters. |
| Leaders | Dots,dashes or characters that proceed text or an align tab setting. |
| Leading | The vertical distance between the baseline of type. |
| Pica | Traditional typographic measurement of 12 points or 1/6 of an inch. |
| point | The basic measurement system used to measure the size of type. There are 72 points to an inch. |
| Reverse type | White or light colored text that appears against a darker background. |
| Sans Serif | A typeface that is straight- edged; e.g. Arial. |
| Serif | A typeface with lines on curves extending from the ends of the letters. Times New Roman; e.g. Times. |
| Spot color | Any pre-mixed ink that is not one of the four process-color inks. |
| Tracking | A feature that enables you to adjust the relative space between characters for selected text. |
| Type Style | Styles are applied to a font, ie: bold, italics, and book/heavy. |
| Typeface | A style that has been applied to a font. When styles are applied to a font it becomes a typeface. i.e: ''Arial black'', ''Arial narrow'', Arial rounded MT bold. |
| X-height | The height of the body of all lowercase letters such as the letter x in a typeface. All the lowercase characters in a typeface are designed to be no taller than the x-height. |
| Analogous colors | are those colors that are near each other on a color wheel. |
| Color modes | The separation of color into channels. RGB: Acronym for red, green, blue, the colors of projected light from a computer monitor that when combined simulate a subset of the visual spectrum. CMYK: A color model used to identify a color as a percentage of |
| Color wheel | A visual arrangement of colors in a circle that is similar to the spectrum of light. |
| Complimentary colors | Colors that appear directly across from each other on a color wheel. |
| Bitmap/Raster | A method used for storing a computer graphic file that contains dot-by-dot representations of the original graphic image. Often created with paint, camera, or scanner. |
| Crop | To trim a graphic image |
| Fill | A pattern, color or tint applied to the inside of a closed object. |
| Grouping | The ability to combine two or more objects. |
| Layers | The practice of placing text and image and top of each other in a design. |
| Opacity | The ability to see through one object or layer to another below it. |
| Pixel | The smallest discrete element of an image or picture; ''The greater the number of pixels per inch the greater the resolution. |
| Resizing | Increasing or decreasing the horizontal and vertical while maintaining aspect ratio. |
| Shadowing | At an offset angle shadow is added to text or graphics. |
| Skew | An option that lets you distort objects such as text blocks, drawn or imported graphics, or groups for a special effect. |
| Stroke | Manipulating the width or color of a line. |
| Text wrap | An option for controlling whether and how text flows around a graphic or other object. |
| Vector Graphic | Graphics defined using coordinate points and mathematically drawn lines and curves, which may be freely scaled and rotated without image degradation in the final output. |
| Watermark | A pale image or text imprinted into paper. |
| Copyright | The legal protection any artist has for the work he or she creates. |
| Royalty Free | A term that describes a work of art that can be used without having to pay a fee or royalty each time you use it. |
Created by:
tayleen