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ch 10
College communications books
| Question | Answer |
|---|---|
| papyrus | one of the first substances to hold written language and symbols. produced from plant reeds found along the nile river |
| codex | an early type if book in which paperlike sheets were cut and swed together along an edge, then bound with thin pieces of wood and covered with leather |
| parchment | treated animal skin that replaced papyrus as an early pre paper substance on which to document written language |
| illuminated manuscripts | books from the middle ages that featured decorative colorful designs and illustrations on each page |
| manuscript culture | a period during the middle ages when priests and monks advanced the art of bookmaking |
| block printing | a printing technique developed by early chinese printers, who hand-carved characters and illustrations into a block of wood, applied ink to the block, and then printed copies on multiple sheets of paper. |
| printing press | a 15th century invention whose movable metallic type of technology spawned modern mass communication by creating the first method of mass production. it reduced the size and cost of books,made them the first mass medium affordable to les affluent people. |
| vellum | a handmade paper from treated animal skin, used in gutenberg bibles |
| paperback books | books made with less expensive paper covers, introduced in the usa in mid 1800s |
| dime novels | sometimes identified as pulp fiction, these cheaply produced and low priced novels were populaar in usa beginning in the 1860s |
| pulp fiction | a term used to describe many late 19th century popular paperback and dime novels, which were constructed of cheap machine made pulp material |
| linotype | a technology introduced in the 19th century that enabled printers to set type mechanically using a type wrtiter style keyboard |
| offset linotype | a technology that enabled books to be printed from photographic plates rather than metal casts, reducing the cost of color and illustrations and eventually permitting computers to perform typesetting |
| trade books | the most visible book industry segment, featuring hardbound and paperback books, aimed at general readers and sold at bookstores and other retail outlets. |
| professional books | technical books that target various occupational groups and are not intended for the general consumer market |
| textbooks | books made for the elimentary to highschool and college market |
| mass market paperbacks | low priced paperback books sold mostly on racks in drugstores, supermarkets, and airports as well as bookstores |
| instant books | in the book industry a maerketing strategy that involves publising aa topical book quickly following a major event |
| reference books | dictionaries, encyclopedias, atlases, and other referencce manuals related to a particular profession or trade. |
| university press | the segment of the book industry that published scholarly books ain specialized areas |
| e-book | a digital book read on a computer or electronic reading device |
| book challenge | a formal complaint to hae a book removed from a public school lubrary collection |
| acquisitions editors | in the book industry , editors who seek out and sign authors to contracts |
| subsidiary rights | in the book industry selling the rights to a book for use in other media forms, such as a mass market paperback , a cd-rom, or the basis for a movie screen play |
| developmental editor | in book publishing the editor who provides authors with feedback, makes suggestions for imporvvements, and obtains advice from knowledgabe=le members of the academic community |
| copy editor | the people who attend to specific problems in writing such as style, content, and length |
| design managers | publishing indusrtry personnel who work on the look of a book , making decisions about the type style, paper, cover design, and layout. |
| e-publishing | internet based publishing houses that design and distribute books for comparatively low prices for authors who want to self-publish a title |
| three things printing press did | provided for the industrial revolution, assembly line production, modern capitalism and rise of consumer culture. |
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