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CH 9
College communications MAGAZINES
| Term | Definition |
|---|---|
| Magazine | a non daily periodical that comprises a collection of articles, stories and ads. |
| Muckrackers | reporters who used a style of the early 20th century investigative journalism that emphasized a willingness to crawl around in society's muck to uncover a story |
| General-interest magazines | types of magazines that address a wide variety of topics and are aimed at a broad national audience |
| photojournalism | the use of photos to document events and peoples lives. |
| pass-along readership | the total number of people who come into contacct with a single copy of a magazine |
| webzines | a magazine that publishes on the internet |
| supermarket tabloids | newspapers that feature bizarre human-interest stories, grusome murder tales, violent accident accounts, unexplained pheonmena stories, and malicious celebrity gossip. |
| desktop publishing | a computer technology that enables an aspiring publisher/editor to inexpensively write, design, lay out, and even print a small newsletter or magazine. |
| regional editions | national magazines whose cotent is tailored to the interest of different geographic areas |
| split-run editions | editions of national magazines that tailor ads to different geographic areas. |
| demographic editions | national magazines whose advertising is tailored too subscribers and readers accoring to occupation, class, and zip code. |
| evergreen subscriptions | magazine subscriptions tjat automatically renew on the subscribers credit card |
| magalogs | a combination of a glossy magazine and retail catalouge that is often used to market goods or services to customers or employees |
| zines | self published magazines produced on personal computer programs or the internet,. |
| what was the first tabloid? | national enquierer |
| first cuty magazine with aim for national audience? | new yorker |
| what percent of magazine sales come from subscriptions? | 92% |
| who was the first magazine to use the word magazine? | gentlemans magazine |
| first to reach circulation of one million? | ladies home journal |
| what types of magazines survives in 1960s and 1970s? | womens and pocket |
| most successful target age for magazines? | 50+ |
| who is a major publisher for african american magazines? | johns j johnson |
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