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VB L4-10

L4-8

TermDefinition
Ingress The flow of fans into a stadium.
Egress The flow of fans out of the stadium.
Satellite lot Any parking lot that is offsite from the stadium is considered satellite parking. Shuttle buses are often required to transport fans to and from the stadium.
Concessions Areas on stadium property, both inside and outside, where food and drink are available for fans to purchase and enjoy while they’re at a game or a music event.
Concessionaire The owner or operator of a concession stand.
Game-day experience The quality of the fan experience during an event, including the concession experience.
Sponsors Organizations, firms, or individuals that give teams money in exchange for naming rights and advertising rights on stadium signage.
Signage The collective use of signs, symbols, or design. Stadiums may reserve areas where sponsors can use signage for advertising purposes.
Naming rights The exclusive right of a sponsor to have its name and logo on a stadium.
Opening act The first band to perform at a venue on a given night. This band is usually newer and less known than the headlining band.
Headliner The main band to perform at a stadium on a given night.
Stadium manager The main band to perform at a stadium on a given night.
Social media The individual who manages the stadium and works with promoters and others to bring profitable events to the stadium.
Social media marketer Someone who uses the power of social media to converse with actual and prospective customers, all with the goal of bolstering a company’s brand and selling more product.
Spam Unwanted email solicitations from companies.
Backup A player who plays a position but often doesn’t get into a game until the starter at that position is injured.
Small-market team A professional sports team that does not earn much annual revenue compared to a big-market team.
Big-market team A professional sports team that earns more annual revenue than a small-market team.
Gate greeter Staff members who check tickets of customers entering the stadium. They play the vital role of ensuring that only paying customers enter.
Information specialist Information specialists walk around the stadium before, during, and after an event to direct customers to facilities and serve as the first line of support to customers with medical emergencies.
Concession staff Team members who prepare and serve food and drinks (often alcoholic) to customers.
Created by: 237518