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Marketing 3.03

TermDefinition
alteration a product-mix strategy in which a business makes changes to its products or product line
broad product mix a description of the width of a business's product mix offering many product lines
cannibalization the situation that exists when the sale of one of a company's products takes away sales from another of its products
consistency a product-mix dimension referring to how closely a company's product lines are are related in terms of the products' end use, methods of distribution and production, target markets, price range
contraction a product-mix strategy in which a business removes, deletes product items or product lines from its product mix
deep product mix a description of the depth of a business's product mix offering many items in the product line
depth a product-mix dimension referring to the number of products and the assortment of sizes, colors, and models offered in a product line
expansion a product-mix strategy in which a business expands its product mix by adding additional product items/lines
liabilities business responsibilities (legal)
narrow product mix description of the width of a business's product mix offering a limited number of product lines
product item each individual good, service, or idea that a business offers up for sale
product line a group of related product items
product mix strategies the ways in which a businesses handle/ manage their product mixes
shallow product mix a description of the depth of a business's product mix offering few items in the product line
width a product-mix dimension referring to the number of product lines carried by a company
Created by: emmaloflin
 

 



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