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alignment
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analogous
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alignment arrangement in a straight line, or in correct or appropriate relative positions.
analogous comparable in certain respects, typically in a way that makes clearer the nature of the things compared.
ascenders a part of a letter that extends above the main part (as in b and h ).
baseline a minimum or starting point used for comparisons.
brochure a small book or magazine containing pictures and information about a product or service.
bullets a small symbol, such as a solid circle, printed just before a line of type, such as an item in a list, to emphasize it.
CMYK used in color printing
color wheel a circle with different colored sectors used to show the relationship between colors.
complimentary expressing a compliment; praising or approving.
copyright protected by copyright.
contrast the state of being strikingly different from something else, typically something in juxtaposition or close association.
crop cut to preferred measurements
cyan a greenish-blue color, which is one of the primary subtractive colors, complementary to red.
default a preselected option adopted by a computer program or other mechanism when no alternative is specified by the user or programmer.
decender a part of a letter that extends below the level of the base of a letter such as x (as in g and p ).
drop cap (plural drop caps) (typography) A large initial letter that drops below the first line of a paragraph, usually used at the beginning of a section or chapter of a book.
facing pages the pages that will be together if you close them together
flyer a small handbill advertising an event or product.
focal point the center of interest or activity.
font fount
headline a heading at the top of an article or page in a newspaper or magazine.
test wrap (in word processing) a facility allowing text to surround embedded features such as pictures.
symmetrical made up of exactly similar parts facing each other or around an axis; showing symmetry.
serif a slight projection finishing off a stroke of a letter in certain typefaces.
sans serif a style of type without serifs.
rule of thirds The rule of thirds is a concept in video and film production in which the frame is divided into into nine imaginary sections, as illustrated on the right. This creates reference points which act as guides for framing the image.
RGB red, green, and blue
reverse type to words and phrases used to describe that concept.
repetition the action of repeating something that has already been said or written.
raster\bitmap a representation in which each item corresponds to one or more bits of information, especially the information used to control the display of a computer screen.
proportion adjust or regulate (something) so that it has a particular or suitable relationship to something else.
points a dot or other punctuation mark, in particular a period.
pica a size of letter in typewriting, with 10 characters to the inch (about 3.9 to the centimeter).
orientation the determination of the relative position of something or someone (especially oneself).
opacity the condition of lacking transparency or translucence; opaqueness.
newsletter a bulletin issued periodically to the members of a society, business, or organization.
logo a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.
leading most important.
leaders the person who leads or commands a group, organization, or country.
layering the action of arranging something in layers.
landscape all the visible features of an area of countryside or land, often considered in terms of their aesthetic appeal.
kerning adjust the spacing between (letters or characters) in a piece of text to be printed.
thumbnail a very small or concise description, representation, or summary.
type style type of font you write in
vector an organism, typically a biting insect or tick, that transmits a disease or parasite from one animal or plant to another.
watermark a faint design made in some paper during manufacture, which is visible when held against the light and typically identifies the maker.
weight the thickness of the lettering
white space time for your eyes to rest
X-height the height of a lower-case x, considered characteristic of a given typeface or script.
CRAP contrast, repetition, alignment, proximity
spot color any pre-mixed ink that is not one of the four process-color inks
tracking a feature that enables you to adjust the relative space between characters for selected text
typeface style that has been applied to a font
opacity see through one object or layer to another below it
skew drawn or imported graphic
Vector graphic graphics defined by using coordinate points
Created by: kaylyn24
 

 



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