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Midterm 1
BA 101 Chapter 13
| Question | Answer |
|---|---|
| A trial mini launch of a product in limited areas that represent the potential market | Test Marketing |
| The full introduction of a complete marketing strategy and the launch of the product for commercial success | Commercialization |
| Products intended for household or family use | Consumer Products |
| Products that are used directly or indirectly in the operation or manufacturing process of businesses | Business Products |
| A group of closely related products that are treated as a unit because of similar marketing strategy, production, or end-use considerations | Product Line |
| All the products offered by an organization | Product Mix |
| The process of naming and identifying products | Branding |
| A brand that is registered with the U.S. Patent and trademark office and is thus legally protected from use by any other firm | Trademark |
| Brands initiated and owned by the manufacturer to identify products from the point of production to the point of purchase | Manufacturing Brands |
| Brands, which may cost less than manufacturer brands, that are owned and controlled by a wholesaler or retailer | Private Distributor Brands |
| Products with no brand name that often come in simple packages and carry only their generic name | Generic Products |
| The external container that holds and describes the product | Packaging |
| The presentation of important info on a package | Labeling |
| The degree to which a good, service, or idea meets the demands and requirements of customers | Quality |
| Charging the highest possible price that buyers who want the product will pay | Price Skimming |
| A low price designed to help a product enter the market and gain market share rapidly | Penetration Price |
| Encouraging purchases based on emotional rather that rational responses to the price | Psychological Pricing |
| Temporary price reductions, often employed to boost sales | Discounts |
| A group of organizations that moves products from their producer to customers, also called a channel of distribution | Marketing Channel |
| Intermediaries who by products from manufacturers (or other intermediaries) and sell them to consumers for home and household use rather than for resale or for use in producing other products | Retailers |
| Intermediaries who buy from producers or from other wholesalers and sell to retailers | Wholesalers |
| A from of market coverage whereby a product is made available in as many outlets as possible | Intensive Distribution |
| A form of market coverage whereby only a small number of all available outlets are used to expose products | Selective Distribution |
| The awarding by a manufacturer to an intermediary of the sole right to sell a product in a defined geographic territory | Exclusive Distribution |
| All the activities necessary to move products from producers to customers-inventory control, transportation, warehousing, and materials handling | Physical Distribution |
| The shipment of products to buyers | Transportation |
| The design and operation of facilities to receive, store, and ship products | Warehousing |
| The physical handling and movement of products in warehousing and transportation | Materials handling |
| Coordinating the promotion mix elements and synchronizing promotion as a unified effort | Integrated Marketing Communication |
| A paid form of non personal communication transmitted through a mass medium, such as television commercials or magazine advertisements | Advertising |
| Designing a series of advertisements and placing them in various media to reach a particular target market | Advertising Campaign |
| Direct, two-way communication with buyers and potential buyers | Personal Selling |
| Non personal communication transmitted through the mass media but not paid directly by the firm. | Publicity |
| Direct inducements offering added value or some other incentive for buyers to enter into an exchange | Sales Promotion |
| An attempt to motivate intermediaries to push the product down to their customers | Push Strategy |
| The use of promotion to create consumer demand for a product so that consumers exert pressure on marketing channel members to make it available | Pull strategy |
| The use of promotion to create and maintain an image of a product in buyers minds | Promotional Positioning |
| How does McDonalds advertise to Children | playgrounds, kids meal, birthday parties, the clown |
| MJ should promote... | Oranges |
| Britney spears should promote.... | radishes and lettuce |
| McDonalds spends 1.4 Billion and Healthy companies spend | 2 Million |
Created by:
justinottman