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mid term mcom100
| FEEDBACK | RESPONSES OF THE RECEIVER THAT SHARE AND ALTER SUBSEQUENT MESSAGES FROM THE SOURCE |
| NOISE | ANYTHING THAT INTERFERES WITH DELIVERY OF A MESSAGE |
| FUNCTIONAL APPROACH | EMPHASIZES THE WAY THAT THE AUDIENCE USES MASS COMMUNICATION AND LOOKS AT THE VARIOUS BENEFITS AND DETERMENTS THAT COME FROM MEDIA CONSUMPTION |
| ENCODING | THE ACTIVITY IN THE COMMUNICATION PROCESS BY WHICH THOUGHTS AND IDEAS FROM THE SOURCE ARE TRANSLATED INTO A FORM THAT CAN BE PERCEIVED BY THE SENSES |
| DECODING | THE ACTIVITY IN THE COMMUNICATION PROCESS BY WHICH PHYSICAL MESSAGES ARE TRANSLATED INTO A FORM THAT HAS EVENTUAL MEANING FOR THE RECEIVER |
| DISINTERMEDIATION | CUTTING OUT THE MIDDLE MAN |
| PERSISTENCE OF VISION | CONTINUE TO SEE AN IMAGE FOR A SPLIT SECOND AFTER THE IMAGE HAS DISAPPEARED FROM VIEW |
| STATUS CONFERRAL | NOTION THAT PRESS COVERAGE SINGLES OUT AND CONFERS IMPORTANCE UPON THE PERSON OR GROUP BEING COVERED |
| COMPONENTS OF DIVERSION FUNCTION | 1) STIMULATION: SEEKING RELIEF FROM BOREDOM OF ROUTINE ACTIVITIES OF EVERYDAY LIFE 2) RELAXATION: ESCAPE FROM PRESSURES / PROBLEMS OF EVERYDAY LIFE 3) EMOTIONAL RELEASE OF PENT UP EMOTIONS AND ENERGY |
| PENNY PRESS | CREATED BY BENJAMIN DAY, 1833, TO SELL A PAPER FOR ONE PENNY, 1833-1860 SIGNFICANCE: 1) BASIS OF ECONOMIC SUPPORT FOR NEWSPAPERS 2) PATTERN OF NEWSPAPER DISTRIBUTION 3) DEFINITION OF WHAT CONSTITUTED NEWS 4) TECHNIQUES OF NEWS COLLECTION |
| ELEMENTS TO BE INCLUDED IN ORDER TO DEVELOP A SYSTEM OF WRITING | 1) SET OF SYMBOLS 2) 1 SET OF RULES 3) 1 LANGUAGE WHOSE CONSTRUCTIONS ARE REPRESENTED AND CAN BE RECALLED 4) PHYSICAL MEANS OF DISTINCTLY REPRESENTING THE SYMBOLS |
| PRINTING ON DEMAND | GO TO BOOKSTORE, DOWNLOAD BOOK AT WHICH POINT IT THEN PRINTS. AUTHOR ONLY PAYS ONCE A BOOK IS PRINTED |
| DEVICE CONVERGENCE | COMBINING THE FUNCTIONS OF TWO OR THREE DEVICES INTO 1 DEVICE |
| ENIAC (WHATS IT STAND FOR WHAT IS IT) | Electronic Numerical Integrator & Computer: UNIVERSITY OF PENNSYLVANIA. 1ST ALL ELECTRONIC COMPUTER. COMPLETED IN LATE 1940'S |
| PRINTING PRESS | JOHANNES GUTENBERG 1440 |
| WHAT COUNTRY DISCOVERED THE PAPER PRESS | CHINA |
| JOHAN GUTENBERG | PRINTING PRESS WINE CONNOISSEUR |
| BENJAMIN HARRIS | PENNY PRESS |
| JOHN CAMPBELL | PUT OUT BOSTON NEWSLETTER. REPRINTED EUROPEAN NEWS STORIES. 300 SUBSCRIBERS |
| BEN FRANKLIN | 1ST AMERICAN NEWSPAPER. WROTE "POOR RICHARDS ALMANACK: SOLD 10K COPIES / YEAR |
| ANDREW BRADFORD | WROTE MAGAZINE "AMERICAN MAGAZINE" IN COLONIAL TIMES. BEAT BEN FRANKLIN TO WRITE 1ST MAGAZINE |
| THOMAS PAINE | EDITOR OF THE "PENNSYLVANIA MAGAZINE" STRONGLY SUPPORTED THE REVOLUTION AND A POLITICAL FORCE DURING EARLY DAYS OF WAR |
| JOHN RUSSWORM | BLACK PRESS FREEDOM JOURNAL 1827 |
| COGNITION | ACT OF COMING TO KNOW SOMETHING |
| CATHARSIS | RELEASE OF PENT UP EMOTION / ENERGY |
| JAZZ JOURNALISM | TABLOIDS AND FILLED WITH PICTURES 1919-1924 "ROARING TWENTIES" |
| YELLOW JOURNALISM | SEX, MURDER, SELF-PROMOTION AND HUMAN INTEREST STORIES |
| MUCKRAKERS | A TERM COINED BY THEODORE ROOSEVELT TO DESCRIBE THE REFORM MOVEMENT UNDER TAKEN BY LEADING MAGAZINES IN 1890'S TO EXPOSE CORRUPT PRACTICES OF BUSINESS AND GOV'T TO GENERAL PUBLIC |
| USA TODAY | 1980'S STARTED SHORT STORIES, SPLASHY PRODUCTS AND LOTS OF CHARTS AND TABLES. AL NEUHARTH |
| AD REVENUE *HINT 4 OF THEM* | 1) LOCAL RETAILER - ADS FOR LOCAL BUSINESSES 2) CLASSIFIED 3) NATIONAL 4) PREPAID INTEREST |
| WHAT COMPANY OWNS THE MOST NEWSPAPERS | GANNET COMPANY |
| NEWSPAPER CHAINS *HINT 5 OF THEM* | 1) KNIGHT-RIDDER: BOUGHT OUT BY McCLATCHY COMPANY 2) GANNETT - OWNS MOST NEWSPAPERS 3) TRIBUNE / TIMES MIRROR - BOUGHT OUT BY SAM ZELL 4) NY TIMES 5) CHICAGO TRIBUNE |
| AL NEUHARTH | STARTED USA TODAY IN THE 1980'S |
| JOSEPH PULIZTER | CAME TO US FROM HUNGARY AND TURNED "ST. LOUIS POST DISPATCH" INTO A SUCCESS. 1893 HE BOUGHT "NEW YORK WORLD" |
| E.W. SCRIPPS | PIONEERED THE IDEA OF A NEWSPAPER CHAIN. 1911 OWNED 18 NEWSPAPERS. MIDWEST |
| WILLIAM RANDOLPH HEARST | SAN FRANCISCO EXAMINER |
| HORACE GREELEY | NEW YORK TRIBUNE. EDITORIAL USED FOR CRUSADES AND CAUSES. OPPOSED CAPITOL PUNISHMENT AND GAMBLING AND FAVORED TRADE UNIONS AND WESTWARD EXPANSION |
| JOHN PETER ZENGER | GERMAN AMERICAN IN NYC. PRINTED THE "NEW YORK WEEKLY JOURNAL" |
| JAMES GORDON BENNETT | NEW YORK HERALD 1835 |
| WHAT MAGAZINE HAS MOST IN CIRCULATION AND HOW MANY PRINTS | AARP, 24.5 MILLION |
| ABC | Audit Bureau of Circulation: FEEDBACK SYSTEM FOR NEWSPAPERS. 1914. ESTABLISH RULES FOR COUNTING CIRCULATION. MAKE SURE RULES WERE ENFORCED AND TO PROVIDE VERIFIED REPORTS OF CIRCULATION DATA. ABOUT 2600 PUBLICATIONS |
| CONSUMES MOST PROFIT FROM PRODUCTION *HINT 5 OF THEM* | 1) NEWS AND EDITORIAL COST 2) PRINTING COST 3) MECHANICAL COST 4) CIRCULATION AND DISTRIBUTION COST 5) GENERAL ADMIN COST |
| MAGAZINE DUMMY | PLAN / BLUEPRINT OF THE PAGES FOR THE UPCOMING ISSUE |
| TIME MAGAZINE | 1923: DISTILLATION AND COMPARTMENTALIZATION OF NEWS UNDER VARIOUS DEPARTMENTS |
| LIFE MAGAZINE | 1936: 250K SUBS BEFORE IT HAD A NAME. PUBLIC FIGURES CAUGHT IN UNGUARDED MOMENTS, GLAMOUR SHOTS AND ARTICLES ON ARTS |
| LOOK MAGAZINE | 1937: EXPIRED 19723, CONCENTRATED ON PERSONALITIES AND FEATURES |
| READERS DIGEST | 1922: REPRINTED ARTICLES IN A CONDENSED FORMAT TO BE READ IN A HURRY |
| BOOK PUBLISHING JOBS *HINT 4 OF THEM* | 1) EDITORIAL: DEALING WITH AUTHORS SELECTING MANUSCRIPTS AND PREP FOR PUBLISHING 2) PRODUCTION: PHYSICAL DESIGN OF BOOK 3) MARKETING: SALES, PROMO AND PUBLICITY 4) GENERAL ADMIN: ACCOUNTING / BUDGET |
| NELSON BOOK SCAN | MEASURES ACTUAL SALES DATA FROM 6500 RETAILERS ACROSS US |
| COMMUNICATION ACT OF 1934 | CREATED THE FCC (Federal Communications Commission) |
| DIGITAL RECORDING AND AUDIO | STRING OF BINARY NUMBERS |
| MULTI- TRACK RECORDING | DIFF INSTRUMENTS / VOCAL CAN BE RECORDED ON DIFF SECTIONS OF A DISK |
| FCC | Federal Communications Commission: REGULATORY AGENCY, 5 PEOPLE APPOINTED BY PRESIDENT. RESPONSIBILITIES INCLUDE BROADCAST AND WIRE REGULATION |
| RADIO DURING DEPRESSION | FCC CREATED AND COMMUNICATION ACT OF 1934 |
| AM (whats it stand for, how many channels, how are the classified) | Amplitude Modulation : STATIONS CLASSIFIED AS CHANNELS 3 CHANNELS, 1) CLEAR 2) REGIONAL 3) LOCAL |
| FM (whats its stand for, how many classes) | Frequency Modulation 3 CLASSES, CLASS C 100,000 WATTS |
| THOMAS EDISON (LEAGUE OF EXTRAORDINARY GENTLEMEN) | PHONOGRAPH 1877 |
| DAVID SARNOFF (LEAGUE OF EXTRAORDINARY GENTLEMEN) | LATER HEADED RCA "RADIO MUSIC BOX" |
| LEE DeFOREST (LEAGUE OF EXTRAORDINARY GENTLEMEN) | INVENTED VACUUM TUBE AKA AUDION |
| GUGIELMO MARCONI (LEAGUE OF EXTRAORDINARY GENTLEMEN) | BUILT DEVICE TO SEND MORRIS CODE |
| HENRICH HERTZ (LEAGUE OF EXTRAORDINARY GENTLEMEN) | 1887, SENT AND DETECTED RADIO WAVES |
| FRANK CONRAD (LEAGUE OF EXTRAORDINARY GENTLEMEN) | BUILT RADIO TRANSMITTER BROADCASTED RECORDED MUSIC, REPORTING SPORTS SCORES AND SHOWCASING SONS MUSIC ABILITIES |
| REGINALD FESSENDEN (LEAGUE OF EXTRAORDINARY GENTLEMEN) | BUILT HIGH SPEED CONTINUOUS WAVE GENERATOR THAT COULD BROADCAST VOICE AND MUSIC |
| EDWAIN ARMSTRONG (LEAGUE OF EXTRAORDINARY GENTLEMEN) | 1940, SOLD RIGHTS TO DEVELOP FM |
| THE ___ APPROACH PRESUMES THAT THE BEST WAY TO UNDERSTAND THE MEDIA IS TO EXAMINE HOW THE MEDIA IS USED | FUNCTIONAL APPROACH |
| WHAT IS THE TERM WE POPULARLY CALL THE NEWS AND INFORMATION ROLE OF THE MEDIA | SURVEILLANCE |
| ___ IS THE ABILITY OF THE MASS MEDIA TO JOIN DIFFERENT ELEMENTS OF SOCIETY THAT ARE NOT DIRECTLY CONNECTED BY INTERPERSONAL CHANNELS | LINKAGE |
| POLITCAL PRESS | OPENLY SUPPORTED A PARTICULAR PARTY, FACTION, OR CAUSE |
| AN EXAMPLE OF EARLY BLACK PRESS WAS "FREEDOM'S JOURNAL" IN 1827 STARTED BY: (2 PEOPLE) | JOHN RUSSWURM AND SAMUEL CORNISH |
| CONTEMPORARY AUTHORS WROTE FOR NEWSPAPERS DURING THE PERIOD OF 1880-1905 (2 GUYS) | MARK TWAIN , FRANK NORRIS |
| ___ PROVIDES DATA ON THE TOTAL AUDIENCE FOR MAGAZINES | MRI: Media Research Inc) |
| WHAT KIND OF CIRCULATION IS AN IN FLIGHT MAGAZINE | CONTROLLED CIRCULATION |
| GATEKEEPER | MEDIA MATERIAL CONTROLLER |
| IN 1881, WHAT WAS THE MOST SUCCESSFUL MAGAZINE THAT SOUGH A MASS MARKET WITH HELPFUL HINTS ON CHILD CARE, RECIPES ETC | LADIES HOME JOURNAL |
| EDITORIAL DEPARTMENT WITHIN A BOOK PUBLISHING IS IN CHARGE OF WHAT | DEALING WITH AUTHORS AND SELECTION OF MANUSCRIPTS |
| PHONOGRAPH INVENTED BY WHO | THOMAS EDISON |
| HEINRICH HERTZ VERIFIED THE THEORY OF.... | THAT RADIO WAVES TRAVEL THROUGH AIR |
| DEVELOPED CBS IN 1927 | WILLIAM PALEY |
| RADIO FORMAT APPEALS PRIMARILY TO 25-54 YEAR OLD MALES | C.H.R |
| CARL LAEMMLE | INDEPENDENT MOVIE PRODUCER |
| ADOLPH ZUKOR | COPIED EUROPEAN FILMS AND MADE THEM LONGER TO US AUDIENCES |
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