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MKTG 305 - Test 2
Consumer Behavior
| Question | Answer |
|---|---|
| The _____ route to persuasion is taken when the receiver is not really motivated to think about the arguments made in a communication message | Peripheral |
| According to the _____, a product is promoted as being better than it really is will create problems with customers even if its innate quality is already high. | Expectancy Disconfirmation model |
| Which of the following is considered a post purchase process? | Consumer Satisfaction |
| All multi-attribute attitude models specify the importance of three elements. Two of those elements are attributes and beliefs. | Importance Weights |
| Roger was really angry when Coca-Cola attempted to switch from its older formula to New Coke. He wrote letters, talked to friends, etc. Which of the following kinds of degree of commitment would be best associated with Roger & his attitudes? | Internalization |
| Two dimensions of emotional states determine if a shopper will react positively or negatively to a consumption environment. These two dimensions are best described as being _____. | Pleasure and arousal |
| Researchers agree that there are various levels of commitment to an attitude. The highest level of involvement is ____. | Internalization |
| FLC models relate to how ______. | The needs and expenditures of a family change over time. |
| Tara was shopping for a new pairs of shoes. The salesperson was very helpful and nice. She brought up that she went to the same school and they talked about living near each other. Tara bought 3 shoes instead of 1. Tara's experience shows the effect of | Incidental similarity |
| According to the consumer behavior model presented in the text, the _____ includes the shopping experience, point-of-purchase stimuli, and sales interactions. | Purchase environment |
| In a thought process called ____, we evaluate the effort we'll need to make a particular choice and then we tailor the amount of cognitive "effort" we expend to make that choice. | Constructive processing |
| Families have alternatives in purchasing. In a(n) _____ purchase decision, the group agrees on the desired purchase, differing only in terms of how it will be achieved. | Consensual |
| Jeff is tired of the numerous breakdowns and peeling paint on his old car. When Jeff begins to actively think about his car in this way, which of the following consumer decision-making processes steps is Jeff going through? | Problem recognition |
| Linda named the car, which she drove to work every day, Sylvia. She talked to her friends about the personality traits her little car seemed to have. Linda has _____ her car. | Anthropomophized |
| Which of the following attitude functions is associated with a focus on particular social identities and lifestyles (e.g., "What sort of man reads Playboy?")? | Value-expressive |
| Definition of personality: | A persons unique psychological makeup. |
| Experimental hierarchy is: | Attitude based on hedonic consumption |
| M-commerce is via: | Wireless devies |
| Definition of psychographics: | Study of personality, values, attitudes, interests, and lifestyles |
| A of the ABC model is: | Affect |
| B of the ABC model is: | Behavior |
| C of the ABC model is: | Cognition |
| Definition of attitude: | a lasting, general evaluation of people, objects, advertisements, or issues. |
| Definition of consumer inertia: | The tendency to buy a brand out of habit merely because it requires less effort |
| Definition of sandwich generation: | adults who care for their parents as well as their own children |
| Definition of boomerang kids: | adult children who return to live with their parents |
| Definition of consensual purchase decision: | A decision in which the group agrees on the desired purchase and differs only in terms of how it will be achieved. |
| Definition of accommodative purchase decision: | The process of using bargaining, coercion, compromise, and the wielding of power to achieve agreement among group members who have different preferences or priorities |
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