lacking dexterity or skill, lacking ease or grace, lacking social grace and assurance, causing embarrassment

to discard, to dismiss, to reserve for a purpose

to set aside differences

to forget or disregard arguments because something else is more important

to disagree or fight by using angry words, to give reasons for or against something

to not include someone or something

money available to spend freely on whatever you want

rich, or having enough money to live well

an occasion when someone famous says in an advertisement that they like a product

something continual or constant

to have a right or power to influence or make a decision about something

The inherent ability or capacity for growth, development, or future success, the possibility of something being developed or used

A cause or party that attracts increasing numbers of adherents (informal)

a short, memorable phrase used to promote something

a short, memorable tune used to promote something

using brand-name products in TV shows or films

exxagerated publicity to excite people about a product

a sign or symbol of a company or product

a large display board for advertising

to be dominant in an area of market

to try hard to generate product interest and sales

to think outside of the box

to find new, innovative ideas not used previously

things that you believe you have to own

a note of the essential things you want to buy

an item that is good value for money

promotions of goods at greatly reduced prices

buying a lot of things, often too much, in a short period of time

the label of a product that indicates how much it costs

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AH5 U4

Aim High 5 Unit 4 Vocabulary

Term	Definition
awkward	lacking dexterity or skill, lacking ease or grace, lacking social grace and assurance, causing embarrassment
to set aside	to discard, to dismiss, to reserve for a purpose
to set aside differences	to forget or disregard arguments because something else is more important
to market	to promote and advertise
to argue	to disagree or fight by using angry words, to give reasons for or against something
preferences	personal favourites or choices
unprecedented	not done or experienced before
to leave out	to not include someone or something
left out	not one of a group, excluded
to target	to aim at, to direct at
disposable income	money available to spend freely on whatever you want
earning power	the ability to make money
well off	rich, or having enough money to live well
endorsement	an occasion when someone famous says in an advertisement that they like a product
persistent	something continual or constant
to have a say	to have a right or power to influence or make a decision about something
potential	The inherent ability or capacity for growth, development, or future success, the possibility of something being developed or used
bandwagon	A cause or party that attracts increasing numbers of adherents (informal)
a slogan	a short, memorable phrase used to promote something
a jingle	a short, memorable tune used to promote something
product placement	using brand-name products in TV shows or films
hype	exxagerated publicity to excite people about a product
a logo	a sign or symbol of a company or product
a billboard	a large display board for advertising
to corner the market	to be dominant in an area of market
to drum up business	to try hard to generate product interest and sales
to think outside of the box	to find new, innovative ideas not used previously
not up to scratch	not as good as it should be
in the pipeline	being developed
to put something on the line	to risk something
must-have items	things that you believe you have to own
a shopping list	a note of the essential things you want to buy
terrific deals	exceptional bargains
a good buy	an item that is good value for money
cheap offers	promotions of goods at greatly reduced prices
shopping spree	buying a lot of things, often too much, in a short period of time
wasteful with money	wpending without care
price tag	the label of a product that indicates how much it costs

Created by: EnglishwithMrDOT

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