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Channel Mgmt EOP
Study for EOP
| Question | Answer |
|---|---|
| What type of corporation may be owned by just a few people and does not offer its shares for sale to the general public? | Private. |
| Providing marketing information is an important channel activity. Businesses rely on marketing information to determine | Their target markets' needs and wants. |
| What can a business do to determine if there are problems with its customer-service levels in relation to its product-distribution strategies? | Evaluate its channel members' performance. |
| A farmer with a produce stand in the yard is an example of a __________ distribution channel. | Producer to consumer. |
| An advantage of using satellite tracking technology in distribution is that it enables businesses to | Know where shipments are at all times. |
| What is another way to describe financial information that is true, complete, and faithfully represented? | Reliable |
| Which of the following categories of information are found on a balance sheet: | Assets, liabilities, owner's equity. |
| Using the cash accounting method, determine the amount of sales that a business would record for one day if it makes $2,300 in cash sales, has COD sales of $450, and places a $300 special order. | $2,300 |
| The administration of assets refers to decisions about | Investments |
| Labor-union negotiations are part of which HR management activity? | Employee relations. |
| Which of the following is an example of helpful, printed information that businesses often give new employees during orientation: | Company handbook. |
| How do producers benefit from the exchanges that result from marketing? | By gaining repeat business. |
| The development of goods and services that best satisfy consumer needs and wants is a major goal of | Product/service management. |
| A home-improvement company has determined that many of its potential customers will only purchase carpeting from businesses offering a discount. What has the company determined? | Customer buying behavior. |
| Which of the following is a true statement about B2B (business-to-business) marketing: | Marketers approach B2B marketing differently than consumer marketing. |
| Natalie searched for 45-minutes to locate an important file folder. What action did Natalie fail to take that would have increased her efficiency and saved the company money? | Staying organized. |
| Which of the following is an example of corporate responsibility: | A company uses recycled materials in its products. |
| Designing an effective marketing strategy is important | To the success of the business. |
| Which of the following is a consideration in the price element of marketing: | Should the business offer discounts? |
| Determining the group of customers that will be the main target for a company's goods/services is done through | Market segmentation. |
| Which of the following is an example of a marketing strategy that a business might develop in order to achieve an objective it has outlined in its marketing plan: | Lowering prices by 5%. |
| Business A spends less on advertising than Business B. Both businesses sell the same products, but Business B charges higher prices than Business A. Which of the following factors has affected the prices of the business: | Promotion |
| Why are Universal Product Codes (UPCs) often preprinted on products before the manufacturer ships the products to the business? | To simplify the price-marking function. |
| Selling price helps customers to allocate their money because price determines | What customers can afford to purchase. |
| The management function of business is usually responsible for | Setting policy. |
Created by:
lhardamon