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HSPM Final
Wk 6, Ch. 7, Ch. 8
| Question | Answer |
|---|---|
| Please list 3 reasons that documenting your projects is important? | 1. Keeps all stakeholders and vendors on the same page. 2. To control budgeting 3. To show history of what has been done in a prior event and how it can be improved in future events |
| Once you know the maximum number of event attendees, resources and space, you can create a plan to manage the size of the event. Managing scope can be a balancing act between managing the client’s expectations and keeping the event within a budget. | Scope Plan |
| Name 3 steps to estimating your time in project management for events? | Understand what you need to achieve, list all the tasks you must achieve, and account for all eventualities. |
| Please list 3 types of Staffing Schedules. | Staffing Schedule, Temp Schedule, Security Schedule |
| What is a procurement plan? | A plan that's created once you know how many resources you need to complete the event. Includes Signing contracts, comparing costs, selecting providers and closing contracts. |
| Which document must you keep updated leading up to your event? | Production schedule, budget and overall event timeline |
| Name 10 preplanning documents to use prior to an event? | 1. RFP 2. Budget 3. Security plan 3. Venue layout 4. Production schedule 5. Timelines 6. Contracts 7. Catering schedule 8. Final room list 9. Business marking plan 10. Meeting room grids. |
| Name 10 onsite documents you will need during your event? | 1. Exhibitor list 2. Final rooming list 3. Catering schedule 4. Delivery schedule 5. Safety plan 6. Final contracts 7. Updated budget 8. Breakout room grid 9. All final orders 10. Change order form. |
| How long should it take to get a consolidated budget after an event? | 30 days |
| What is the best way to store your event contents? | On a web based software or in a binder |
| The five Ps of modern marketing include: | Product, Place, Price |
| Successful sales people have: | Product knowledge and effective sales skills |
| To promote your event, you must: | Identify all elements that require promotion, Developing strategies for allocating scarce event promotion methods with efficient resources, and Identify promotion partners to share costs |
| Price is also determined by: | Market research |
| Advertising is what you say about your event, whereas public relations is: | What others understand about your event, What people tell others about your event, and Third-party endorsements of your event by media |
| The sixth P of marketing, according to Hoyle and Preston is: | Positioning |
| A retail shopping center fashion show may satisfy | Both internal customers and external customers |
| To engage the media prior to the start of the festival, you may wish to host a: | Media preview event |
| Product launch events should include the following key elements: | Determine the goals and objectives of the product-launch event, Identify the target market(s), and Coordinate planning with sales promotion, public relations, human resource development, and other critical departments |
| The media kit should include the following elements: | Press or media releases, and press photos |
| A cross-promotion is: | A situation in which a promotion partner provides advertising resources to promote your event |
| A Performer Q evaluation may tell you about the | Popularity of a performer/celebrity |
| A flash mob is a promotional stunt that: | Is preplanned but appears to be spontaneous |
| Invitation elements may include | Purpose of event and names of honorary board |
| According to IEG, commercial sponsorship is a _____ industry. | 25 billion dollar |
| Key sponsorship questions may include: | Does the event require an infusion of sponsorship funds to achieve the quality desired? Are there sufficient internal and external resources to support this activity? |
| When selling a sponsorship proposal you must first: | Tell them about the history of the event |
| Quantitative and qualitative measure for evaluating your event marketing activities may include: | Image improvement research through interviews ,Improved political relations through interviews and Improved media relations through clipping analysis |
| According to Preston, future event marketing trends may include: | Improved technological delivery using mobile networks, A wide range of new media outlets and A seamless registration system |
| According to Robert Sivek, how do events change the world? | The borders between people dissolve as events bring people together. We use events for charitable fundraising purposes. Events bring people together. |
| Every event product includes: | History, Quality and Value |
| One of the five steps of promoting your event is to: | Carefully target your market |
| Most event marketers use: | A wide variety of media to promote their events |
| The second question in determine price is the: | Perceived competition from other events |
| Advertising is what: | You say about your event; you control the message |
| The term PRSA means: | Public Relations Society of America |
| The location of your event often determines the: | Channels of marketing distribution |
| The term TRL means: | Temporary Retail Location |
| A cross-promotion may include: | Tagging your advertising to promote others |
| The overall purpose of marketing analysis and evaluation is to provide you with the essential information you need to: | Make better decisions in the future |
| A stunt is used to: | Generate media attention |
| The essential components of an invitation are all of the below except: | Limited availability |
| The term CGM means: | Consumer-generated media |
| You can use the Internet, following your event, to: | Publish documents (papers) created through the event |
| The term SEO means: | Search engine optimization |
| The term SSL means: | Secure Socket Layers |
| According to Arbitron, in 2007 there were: | 10–20 million podcast listeners |
| Perhaps the best example of sponsorship in the United States was the: | Los Angeles Olympic Games |
| Lapses in legal, ethical, and risk-management judgment may result in the loss of: | Property, money and reputation (good name of the event) |
| Berlonghi describes the first step in the risk-assessment process as: | Holding a risk-assessment meeting |
| The first question to ask when organizing a risk-assessment meeting is: | Who should attend? |
| Prior to the installation of the event elements, you must conduct a: | Safety meeting for vendor partners |
| Prior to opening the doors to admit the guests you must conduct a final: | Inspection |
| The final stage of the risk-assessment process is to: | Document your recommendations and assign tasks |
| Examples of insurance for events include: | Comprehensive general liability, directors and officers insurance, and cancellation insurance |
| One of the ways to reduce theft is with proper: | Inventory management systems |
| Tarlow states that events are high risks for terrorism because: | Events are often close to major transportation centers, Events are big business, and Events affect other industries, such as restaurants, hotels, and entertainment. |
| One ethical practice for event planning companies is: | Avoid claiming sole credit for any event that you produced with others. |
| When planning a tour for your event you should first: | Audit the destination to see what attractions are offered and will be of interest for your guest |
| The term PCO refers to: | Professional Congress Organizer |
| U.S. customers who support corporations with a strong social responsibility are called: | Conventional activists |
| One definition of sustainable development is: | Development that meets the needs of the present without compromising the ability of future generations to meet their own needs |
| Gene Columbus describes inclusion as: | Places for everyone |
| To engage your staff and volunteers in CSR, they must first be: | Educated, Informed and commited |
| The Summer and Winter Olympic Games often attract a disproportionate number of: | Sex trafficking businesses |
| You may use the following media to promote your CSR activities: | Consumer media |
| Following your event, it is important to execute a post event CSR plan to: | Educate others, inform others and persuade multiple publics about your activities. |
| Event planners have both a legal and a(n) ___________ responsibility to their guests. | Ethical |
| Berhlonghi describes the first step in risk assessment is to: | Conduct a risk-assessment meeting with key stakeholders |
| Event team leaders you should include in the risk-assessment meeting are: | Admission manager, box office manager, and convention center safety director |
| Before a risk-assessment meeting, you should assign: | rework to identify risks and hazards |
| Every risk decision you make at the risk-assessment meeting will result in: | Corresponding financial impacts |
| The final stage of the risk-assessment meeting is to: | Document your recommendations |
| You should ask all supplier/partners and other key stakeholders if they have been trained in: | The Heimlich maneuver and cardiopulmonary resuscitation |
| When you name others as additional insured they are: | Covered under the terms and conditions of your policy |
| Insurance is purchased in order to transfer some risks to: | A third party, the insurance company |
| If your client wishes to be included under your insurance policy, this is known as: | Additional insured |
| Terrorism is a significant risk for events because they: | Attract lots of media attention |
| Event planners should document and be prepared to surrender if required: | Organizational chart, risk assessment notes and contracts |
| If you make a mistake, you should be prepared to: | Admit your mistake, say that you are genuinely sorry, and promise to try to correct your practice in the future. |
| One way to practice professional ethics is to: | Avoid improper promotion of your services |
| A fundamental ethical responsibility of event planners is to practice: | Inclusiveness |
| The term ADME means: | Association of Destination Marketing Executives |
Created by:
kane9101