The part of a sales or marketing message that tells readers what you want done and that gives them a reason for doing it

Stands for Attention, Interest, Desire, Action; a pattern used by professional marketers and salespeople when persuading customers

The part of a sales or marketing message that is honest, relevant, and stimulating in order to attract the reader's attention

The part of a persuasive message that builds interest, explains the request logically and concisely, and reduces resistance

central selling points

The one or two features that are focused on in a sales message

The part of a persuasive message that motivates action

A message written by a customer to identify or correct a wrong that requires persuasive techniques; often called a persuasive claim

direct mail marketing

All sales letters, packets, brochures, and catalogs sent directly to consumers

A persuasive technique that uses a combination of emotional and rational strategies

Marketing that uses e-mail, Web documents, faxes, and wireless media

A persuasive technique that is related to status, ego, and sensual feelings

Used in e-mail marketing campaigns to attract new customers, keep existing ones, upsell, cross-sell, and cut costs

Those e-mail sales messages that are opened by receivers

When a customer gives permission to receive sales messages from a company

The act of influencing or convincing a reader or listener to think, act, or feel a certain way; necessary when you anticipate resistance or when you must prepare before you can present your ideas effectively

A message written by a customer to identify or correct a wrong that requires persuasive techniques; often called a complaint

A request for a favor or action that will require the reader to be persuaded

A P.S. included in many sales messages to reveal your strongest motivator, to add a special inducement for a quick response, or to reemphasize a central selling point

A persuasive technique that is associated with reason and intellect

A hard-copy letter that is generally part of a package that may contain a brochure, price list, illustrations, testimonials, and other persuasive appeals

An audience that is preselected for characteristics that make it a good market for a particular product

Help

Options

focusNode

Didn't know it?
click below

Knew it?
click below

Don't Know

Remaining cards (0)

Know

retry

shuffle

restart

0:00

Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

Normal Size Small Size show me how

Persuasive Review

Term	Definition
action	The part of a sales or marketing message that tells readers what you want done and that gives them a reason for doing it
AIDA pattern	Stands for Attention, Interest, Desire, Action; a pattern used by professional marketers and salespeople when persuading customers
attention	The part of a sales or marketing message that is honest, relevant, and stimulating in order to attract the reader's attention
body	The part of a persuasive message that builds interest, explains the request logically and concisely, and reduces resistance
central selling points	The one or two features that are focused on in a sales message
closing	The part of a persuasive message that motivates action
complaint	A message written by a customer to identify or correct a wrong that requires persuasive techniques; often called a persuasive claim
direct mail marketing	All sales letters, packets, brochures, and catalogs sent directly to consumers
dual appeal	A persuasive technique that uses a combination of emotional and rational strategies
e-marketing	Marketing that uses e-mail, Web documents, faxes, and wireless media
emotional appeqal	A persuasive technique that is related to status, ego, and sensual feelings
online sales message	Used in e-mail marketing campaigns to attract new customers, keep existing ones, upsell, cross-sell, and cut costs
open rate	Those e-mail sales messages that are opened by receivers
opt-in	When a customer gives permission to receive sales messages from a company
persuasion	The act of influencing or convincing a reader or listener to think, act, or feel a certain way; necessary when you anticipate resistance or when you must prepare before you can present your ideas effectively
persuasion claim	A message written by a customer to identify or correct a wrong that requires persuasive techniques; often called a complaint
persuasive request	A request for a favor or action that will require the reader to be persuaded
post-script	A P.S. included in many sales messages to reveal your strongest motivator, to add a special inducement for a quick response, or to reemphasize a central selling point
rational appeal	A persuasive technique that is associated with reason and intellect
sales letter	A hard-copy letter that is generally part of a package that may contain a brochure, price list, illustrations, testimonials, and other persuasive appeals
target audience	An audience that is preselected for characteristics that make it a good market for a particular product

Created by: msmvfoster

"Know" box contains:
Time elapsed:
Retries: