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chapter 5 econ
| Question | Answer |
|---|---|
| caveat emptor means | buyer beware |
| companies use every angle to aggressively compete for your _____ | money |
| you see how many advertisements a day | 3,000-4,000 |
| what are the four major ways companies try to get you to buy their prudct | personal selling, financing as a marketing took, TV, radio, internet and other media, and product positioning |
| _____ of 90 days same as cash contracts convert to payments which are usually at 24% APR with rule of 78's prepayment penalty | 88% |
| what are the ways companies position their product | brand recognition, color, shelf position, and packaging |
| a significant purchase is normally anything over _____ | $300 |
| our bodies go through physiological changes when making a ________ ________ | significant purchase |
| we all have that spoiled, red faced, grocery store kid living inside of us. his name is _______ | immaturity |
| you can always spend more than you ______. you must develop ______ over ________ | make, power, purchase |
| what are the steps to developing power over purchase | wait overnight before making a purchase, consider your buying motives ( no amount of stuff equals contentment or fulfillment), never buy anything you do not understand, consider the opportunity cost of your money, seek wise counsel |
| spur of the moment purchases | impulse purchases |
| if you go to the grocery store without a list, you spend how much more than you intended | 2-3 times more |
| the average trip to the grocery store is 30 minutes. every minute spent over 30 is a _____ spent | dollar |
| things on end of the aisle with random things | end caps |
| designed to draw you in with low price bc you will buy more if cheaper | lost leader |
| what should you do to not buy impulse purhcases | have a plan and stick to it |