click below
click below
Normal Size Small Size show me how
media
terms
| Term | Definition |
|---|---|
| Advertising | to inform/persuade |
| Product | Thing |
| Service | HSE/ large numbers |
| Inform | to give information |
| Persuade | get you to buy it |
| Target audience | people your product/ service is aimed at |
| Brand | label- recognise different manufacturers e.g. Hollister etc. |
| Pun | play on words |
| The make your life better technique | “it makes your life better” |
| Caption | Words under the photo |
| Buzz words | fast, catchy words. |
| Product placement | where is it put in the shop- what shelf |
| Niche marketing | Youth, approx. 30 year olds |
| Logo | trademark |
| Disposable income | money you can spend |
| Illustration | Drawing, photo |
| Demographic profile | age |
| Endorsements | paying famous people to promote a product/service by using it |
| Copy | script/ text, the writing about the product |
| Slogan | Saying, catchy phrase |
| Pseudo scientific language | made up sciency language |
| Colour | Symbolic |