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SuperBowl Commerical

TermDefinition
Bandwagon Consumers buy the because they want to fit in
Celebrity Spokesperson Uses a celebrity or famous person to endorse a product
Emotional appeal Make viewers feel certain emotions such as excitement, sadness, or fear
Testimonial Persuasive technique that has an expert or someone you respect endorse an idea so that you will want to believe it also.
Name calling Attacks people or groups to discredit their ideas
Glittering generalities Emphasizes high valued beliefs, such a patriotism, peace, and freedom
Plain folk Shows ordinary people using or supporting a product or candidate
Created by: jaleel
Popular English Vocabulary sets

 

 



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