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Persuasive

Persuasive Techniques

TermDefinition
Plain Folk Shows ordinary pepople using or supporting a product
Bandwagon Consumers buy the product because they want to fit in. • Consumers assume that if others buy it, the product must be good.
Celebrity Spokesperson Uses a celebrity or famous person to endorse a product
Emotional Appeals Make viewers feel certain emotions, such as excitement, sadness, or fear
Name Calling Attacks people or groups to discredit their ideas
Glittering generality Emphasizes highly valued beliefs, such as patriotism, peace, or freedom
Plain folk Shows ordinary people using or supporting a product or candidate
... ...
Created by: 3093113
 

 



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