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Final Exam Review
| Question | Answer |
|---|---|
| The owner of a miniature golf business provides her customers with? | A service |
| QHich economic utility increased when fast food restarants began accepting credit cards | Possesion utility |
| At the end of her one-week stay at a luxury hotel, Jennifer completed a form rating the hotel's service, food, and accomodations. This is an example of what marketing tool? | Market Research |
| Which of the following purchases would most likely be made with discretionary income? | Magazine Subscriptions |
| The Cracked Pot Pottery-ware company decided to sell its coffee mugs in the local espresso shops. What type of marketing decision was this? | Place |
| The Music Stand direct-mail company wants to send catalogs to music teachers, dancers and other music lovers. What type of data would be helpful in this endeavor | Psychographic |
| In a market economy, who decides how products are produced? | Businesses |
| In a market economy, who decides whether a business will survive or fail? | The consumers |
| In economic terms, land, labor, and capital refers to | factors of production |
| Which economy would best describe that of the U.S.? | Mixed economy |
| What is the organized was a nation provides for the needs and wants of its people? | Economy |
| Select the trade alliance that establishes guidelines for international trade. | WTO, NAFTA, EU |
| Global Marketing strategies include which of the following? | Customization |
| What is the term for the struggle between companies for customers? | Competition |
| Sales and rebates are examples of what market strategy? | Price Competition |
| What is the function of a licensing agreement? | Protects businesses and individuals from unauthorized copying |
| What is the group that decides whether or not a business will survive? | The consumers |
| Chemicals at a certain manufacturing plant were improperly stored and caused employees to become ill. To what federal regulatory agency should the employees go to for help with this problem? | OSHA |
| In 1970, which agency was established to protect human health and monitor air and water pollution? | EPA |
| How would you describe a company that voluntarily commits some of its income to helping the community? | EPA |
| Jane ordered two sweaters from a direct-mail catalog. One sweater cost 29.95;the other cost 37.25. The sales tax on the purchase is 8 percent. What is the amount of tax Jane paid? | 5.38 |
| What is the correct way to write out the number 3,756,491? | Three million, seven hundred fifty-six thousand, four hundred ninety-one |
| Robin loves music. On a recent trip to the music store, she bought two CDs for 9.19 each, three CDs for 3.99 each, and one double CD set for 17.65. What was her total bill(not including tax)? | 48.00 |
| When your supervisor is explaining the company's new healthcare plan to you, what is the supervisor's purpose? | To inform |
| According to the text, what is the first thing a person must do before reading? | To know the purpose |
| Silvia is an office supply salesperson. What is Silvia's purpose when she describes to a client how her company's file cabinets will meet the client's storage needs? | To persuade |
| What should you do to demonstrate wheter or not you understand a message? | Give the speaker feedback |
| According to the text, you should listen with empathy to a friend who is sharing innermost feelings. What is another word for empathy | Understanding |
| The program enable users to edit and manipulate both text and graphics. | Desktop Publishing |
| A program that can create and modify images, designs and photographs is called. | Graphics and design programs |
| Reffered to as the entry point of a web site | Home page |
| The shortened text for hypertext markup language is | HTML |
| Blake is a legal secretary who uses his firm's software to create the contract forms his his employers require. In creating these forms, what type of program would Blake use? | Word processing |
| Employment laws forbid discrimination due to gender, age, religion or national origin. This expectation falls under what heading? | Equity |
| As an employee knowing all parts of the job is considered: | Cross training |
| What interpersonal skill is specifically needed for success in dealing with customers? | Maintain self-control |
| Who are those who assign work duties and supervise employees? | Supervisors |
| Frank owns a gardening service. Every few months, he leaves flyers detailing his service osn the doorsteps of houses in local neighborhoods. What method is Frank using to find new customers? | Cold canvassing |
| The owner of Furry Friends pet store holds weekly informal meetings to keep employees aware of new products in the store. How are the pet shop employees getting product information? | Formal Training |
| According to Marketing Essentials, how does a customer feel when you ask several questions in a row? | Cross-exaimened |
| When are the customers' needs usually determined in a business-to-business sales situation? | During the pre-approach |
| How should a sales person approach an impatient customer? | Quickly |
| In which step |
Created by:
Hhaskins