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Chp 4
Term | Definition |
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Composite food cost percentage | Food cost percentage is the weighted average food cost percentage for all items sold |
Contribution margin | Is what is left over after the food cost of a menu item is subtracted from the menu selling price |
Contribution margin method | The Contribution margin is added to the cost of each item to determine the items price |
Demand-driven pricing | theory that an operation can set pricing based on demand for the product or service |
Factor method | Popular formula used to determine menu prices based on the standard food cost % |
Food cost % method | Best suited in operations with historical data |
Market driven pricing | Determined by the market which is usually regional |
Market price | When the price of the menu item changes based on the current market |
Markup | The difference between the actual cost of producing an item and the price listed on the menu |
Markup differentiation | When different categories of food can get different markups |
Menu engineering | Similar to analyzing the menu product mix but additionally it takes into account and items contribution margin and its popularity |
Menu matrix | Menus are placed in different categories based on their popularity and profitability |
Menu product mix | It detailed analyst that shows the quantity sold of each menu item along with their selling prices and standard portion cost |
Price value relationship | The connection between the selling price of an item it's worth the customers |
Prime cost method | Focuses on the labor cost involved in food preparation |
Q factor | Refers to the Quotient cost of all other food items served with an entrée |
Ratio pricing method | Centers on combined expenses of food and nonfood and a profit |
Value perception | Customers opinion of the product value to him or her |