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| Question | Answer |
|---|---|
| A business says it tries harder because its product is not number 1, using product positioning to | compete |
| Why do some companies use brands for their products? | to differentiate their products |
| A drawback of brands as compared to unbranded products is that they usually | must be sold at higher prices |
| Which of the following is a reason that a business would make changes to its products? | to keep up with changing customer preferences |
| Why would a business use a broad product mix? | to promote one stop shopping |
| In what stage of brand loyalty to people become aware of the brand? | recognition |
| Brand or trade names are used primarily to identify a | product |
| Company XYZ sells condensed soups and promotes them by saying, "Great taste, great rice." Company XYZ is positioning its product according to what strategy? | price and quality |
| A company advertises that its products are durable, lightweight and come in a variety of colours. What strategy is the company using to position the product? | features and benefits |
| A company that makes ink pens claims no other pen on the market uses a type of ink that changes color when exposed to light. The company is positioning its product according to what strategy? | unique characteristics |
| John communicates through all advertisements that his employees go through extensive training. What is John doing? | making a brand promise |
| Teri purchased a new car and expects for the entertainment system to work smoothly. Which warranty is Teri expecting to be fulfilled? | implied |
| When people are graded by nongovernmental agencies, the grading is | voluntary |
| What will probably happen to a business if it continuously fails to deliver on its brand promise | lose credibility |
| what is a purpose of warranties and guarantees? | to protect the producer and the seller |
| A business' brand promise is what the business intends to | provide the customer |
| How does the use of grades and standards affect the buying selling process? | it enables customers to buy without having to inspect each product |
| Any business that transports goods across state lines must comply with standards set by | government agencies |
| One way a company can reinforce its image is by | training its employees |
| Why do many professional organizations develop standards for their members to follow? | to promote product safety |
| Why does a company need to know what stage of the product life cycle its products are in? | to adapt its marketing strategies |
| Which activity is addressed in the product/service management function? | eliminating products that are slow sellers |
| why is the quality level of a product an important product/service management decision? | it reflects the image of the business |
| Why should a business continue to monitor an established product? | to make changes in order to extend a product's life cycle |
| A business is behaving unethically if its products label contains | misleading information |
| Which of the following is a way that a business can extend the life cycle of an established product? | by finding new uses for the product |
Created by:
sesch