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3.01

marketing

QuestionAnswer
why does a company need to know what stage of the product life cycle its products are in ? to adapt its marketing strategies
which activity is addressed in the product/service management function eliminating products that are slow sellers
when a company uses its product wrapping to promote the preservation of an endangered animal species its is engaging in an ethical practice called provocative branding
which of the following is a way that a business can extend the life cycle of established product by finding new uses for the product
why is the quality level of a product an important product/service management decision it reflects the image of the business
a business is behaving unethically if its products label contains misleading information
brand or trade names are used primarily to identify a product
in what stage of brand loyalty do people become aware of the brand recognition
why do companies use brands for products to differentiate their products
a business thats says it tries harder because its a products its not number one , is using product positioning to compete
why would a business use a broad product mix to promote one stop shopping
which market segment do customers in cold climates who need snow shovels and snow blowers represent geographic
which is a basic for psychographic segmentation lifestyle
which is included in the product decision of the marketing mix level of quality
the marketing mix is also referred to as the four Ps
a products marketing mix consists of Product, price, promotion and place
using a single marketing plan to reach as many consumers as possible is mass marketing
which element of the marketing mix includes advertising , personal selling , sales , promotion and publicity promtion
which of the following is a technology tool that allows a business to observe a customers internet activities cookie
Created by: nyaag
 

 



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