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MIM
Marketing Information Management
| Question | Answer |
|---|---|
| What is an example of marketing information that a business could gather by surveying customers? | location of the company's market |
| When a marketing information management system compares financial information from one time period with the financial data from another time period, it provides a picture of the business's | profitability |
| What data collection method can be used to obtain product information during the point-of-purchase process? | volume-tracking scanner |
| By monitoring its sales and its customers' buying habits, what is a business often able to identify? | popular products |
| What does a business need in order to understand why a product that has been a strong seller for a long time is losing popularity? | Marketing Information Management |
| Which characteristic of useful marketing information is represented by the statement: "The benefits of using the information should be greater than the expense of gathering the data used to generate this information?" | cost-effectiveness |
| What is an internal source of marketing for a business? | inventory records |
| In planning market activities and in making marketing decisions, marketers use a variety of data gathered by a(n) | marketing information management system |
| Your company has asked you to make recommendations for a new hardware and software to replace the existing marketing-information system. What should you recommend? | software that decision makers can use with minimum training |
| Why do many businesses place a cookie on a user's hard drive when the user visits the business' website? | to track the number of times a user buys a product |
| How can businesses use computerized databases to sort and organize information about customers' purchases,brand preferences, and dollar amounts spent? | to customize its marketing efforts |
| How can using a database to track its customers' preferences and buying habits help a business? | builds strong, loyal customer relationships |
| One advantage to marketing-information managers of using the internet to do research and gather data is that the process is: | inexpensive |
| So a business can retrieve current customer and internal marketing information from a central location, it may use which of the following technological tools: | a database |
| Which of the following is a technology tool that allows a business to observe a customer's internet activities: | cookie |
| computerized storage for information and facts | database |
| a marketing function that involves gathering, accessing, synthesizing, evaluating, and disseminating information to aid business decisions: | marketing information management |
| An organized way of continuously gathering, sorting, analyzing, evaluating, and distributing marketing information: | marketing information system |
| The process of gathering, recording, analyzing of data about a specific issue, situation, or concern that affects a market. | marketing research |
| Facts collected specifically for the problem or project at hand. | primary |
| Facts and figures that have been collected for purposes other than the project at hand. | secondary |
| Facts and figures located inside the company. | internal |
| Facts and figures located outside the company. | external |
| What is an example of a marketing research that is used to collect primary data? | customer survey |
| What is the most appropriate data-collection method to use when a business wants to determine how its employees interact with customers? | observation |
Created by:
sesch