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Sampling survey definitions
| Word | Definition |
|---|---|
| Population | The group about which we want to learn something |
| Parameter | A characteristic of the population |
| Sample | A subset of the population from which we collect data |
| Statistic | A number calculated from sample data |
| Simple random sample | A sample in which every individual in the population has the same chance of being selected as any other individual |
| Sampling frame | A comprehensive list of individuals from which the sample will be drawn |
| Sampling error | The sample to sample variation that we would expect to obtain if we selected multiple samples from the population |
| Bias | A distorted view of the population that results from poor sampling design |
| Stratified random sample | Sampling technique: First divide population into two or more groups before taking random sample (e.g. male and females) |
| Benefits of stratified random sample | Benefits of this technique is that it leads to more precise estimates by reducing sample variability |
| Cluster sampling | Clusters, or natural groups in populations are selected that are identical on the characteristics we are interesting in exploring. We then take a random sample of the clusters. |
| Benefit of cluster sampling | The benefit of this technique is to save time and money. |
| Systematic sampling | Every 10th or nth person are selected from a list of individuals in the population. |
| [BLANK] is used to estimate [BLANK - 2 words] | [Statistics] is used to estimate [population parameters] |
| Overall size of [BLANK] is more important than the overall size of the [BLANK] | Overall size of [sample] is more important than the overall size of the [population] |
| Social desirability bias | When people adjust their responses to survey questions to avoid "looking bad" or to make themselves "look good" in the eyes of the person conducting the survey |
| The [BLANK] in which you ask survey questions may lead to different responses | The [order] in which you ask survey questions may lead to different responses |
| Survey questions must be [BLANK] and [BLANK] | Survey questions must be [concise] and [clear] |
| Avoid [BLANK] questions that are worded to "lead" the respondent towards a particular response | Avoid ["leading"] questions that are worded to "lead" the respondent towards a particular response |
| Voluntary response bias | Occurs when respondents are choosing you rather than you choosing them. They are not a random sample of the underlying population. |
| What is the problem with voluntary response bias? | People who are usually responding are more strongly opinionated (usually negative) than the general population. |
| Nonresponse bias | Common bias. Very hard to avoid. Occurs when respondents refuse to participate. |
| What is the problem with nonresponse bias? | People who refuse to respond may have a different opinion than those who did. |