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Chapter 21


advertising agencies these are companies that exist solely to help clients sell their products.
cooperative advertising an arrangement whereby advertising is paid for by both a manufacturer and a local advertiser.
headline This is the lettering, slogan or saying that gets the readers attention.
copy this is the selling message in a written advertisement.
illustration These are the photograph or drawing used in print advertisement.
clip art this consists of stock drawings.
signature This is the identification symbol for a business.
slogan This is often used with the signature to create a sigificant image for the company.
ad layout This is a rough draft that shows the general arrangement and appearance of a finished ad.
advertising proof This shows exactly how an ad will appear when printed.
Created by: GSimano15