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Promotion

QuestionAnswer
What type of promotion is depicted by a business's one-time announcement of its half price sale in the local newspaper? Product Promotion
Advertising that promotes the support a bank gives to community projects is ________advertising? Institutional Promotion
What form of promotion is generally emphasized for complex, technical products said to industrial users? Personal Selling
Which of the following best describes the relationship of promotion and marketing? Interrelated
What is an example of publicity? Company news releases
Banner and pop-up ads impact the way audiences receive promotional information. These types of messages exist because of the following technological development: Internet
What is new technology enabling businesses to create that is impacting the promotion function? Individualized messages
In which stage of a product's life cycle do promotional activities focus on differences between competing products? Growth
What is an example of an external factor that affects promotion? Government Regulation of Ads
Determine whether the following is a true statement: It is important for the promotional message to be factual. True, it must be based on facts.
Some governments regulate promotional activities in their countries to protect consumers from.... Deceptive Advertising.
What is an example of advertisement stereotyping? A Television Commercial Depicting a Woman Mopping the Kitchen with a new Floor Cleaner.
Which advertising message reinforces the concept of materialism? You can increase your social status by purchasing this product
What is an example of publicity? Company News Release
Created by: Alex Blake
 

 



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