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3.04 Vocabulary

TermDefinition
Direct Marketing Marketers target specific groups of customers to get the best results
Banner ads embedding an ad into a web page
Buttons smaller banner ad normally used to advertise programs used in creating the site
Pop-up front/under ads ads that display in a new browser window window either in the front or behind the current browser window
Flash ads adding interactive elements to standard HTML
Floating ads move across a screen or floats above the content
Exit pops when you exit a website a related website opens - annoying
Rich media ads includes animation or video and have more complex interactoin
Text ads advertising using text based hyperlinks
Advergames video games containing advertisments
Virtual worlds these are still evolving and have not been that successful
Sponsorships companies that pay to advertise on certain websites in order to be affiliated or recognized
Sponsored search results ads from companies that may say "brought to you by"
Bookmarks/favorites collection of direct links to predefined web pages stored in you web browser
Guides assists in providing information or a roadmap to the web
E-mail based ads embedded in or the entire email is an advertisement
Created by: KingStaves
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