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3.04 Vocabulary
Term | Definition |
---|---|
Direct Marketing | Marketers target specific groups of customers to get the best results |
Banner ads | embedding an ad into a web page |
Buttons | smaller banner ad normally used to advertise programs used in creating the site |
Pop-up front/under ads | ads that display in a new browser window window either in the front or behind the current browser window |
Flash ads | adding interactive elements to standard HTML |
Floating ads | move across a screen or floats above the content |
Exit pops | when you exit a website a related website opens - annoying |
Rich media ads | includes animation or video and have more complex interactoin |
Text ads | advertising using text based hyperlinks |
Advergames | video games containing advertisments |
Virtual worlds | these are still evolving and have not been that successful |
Sponsorships | companies that pay to advertise on certain websites in order to be affiliated or recognized |
Sponsored search results | ads from companies that may say "brought to you by" |
Bookmarks/favorites | collection of direct links to predefined web pages stored in you web browser |
Guides | assists in providing information or a roadmap to the web |
E-mail based ads | embedded in or the entire email is an advertisement |