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English121vocab
| Term | Definition |
|---|---|
| Inductive | Specific to general |
| Deductive | General to specific |
| Syllogism | All men are human; all humans are mortal; therefore all men are mortal. |
| Premise | A statement or idea that is accepted as being true and that is used as the basis of an argument. |
| Ethos | The distinguishing character, sentiment, moral nature, or guiding beliefs of a person or group. |
| Pathos | A quality that causes people to feel sympathy and sadness |
| Logos | Means persuading by the use of reasoning or logic |
| Emotional Appeals | Use of pathos to gain desired outcome. |
| Transfer | The advertising technique of placing yourself in a situation or to be a certain thing. |