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english vocab
| Term | Definition |
|---|---|
| inductive | 1. relating to, involving, or operated by electrical or magnetic induction: an inductive reactance |
| deductive | of or relating to deduction: deductive reasoning |
| syllogism | Logic. an argument the conclusion of which is supported by two premises, of which one |
| premise | Also, prem·iss. Logic. a proposition supporting or helping to support a conclusion. |
| ethos | the moral element in dramatic literature that determines a character's action rather than his or her thought or emotion. |
| pathos | the quality or power in an actual life experience or in literature, music, speech, or other forms of expression, of evoking a feeling of pity or compassion. |
| logos | Greek lógos a word, saying, speech, discourse, thought, proportion, ratio, reckoning, akin to légein to choose, gather, recount, tell over, speak; cf. lection |
| emotional appeals | Examples of emotional appeals in advertising include: fear, hope, anxiety, love, |
| transfer | to put your self in the ad -if you drink beer youll have lots of friends- |
| bandwagon appeal | A Bandwagon Appeal is a belief that something should be done because the majority of people do it or wish to do it. |
| ellipsis dots | The ellipsis can consist of either three or four periods, or "dots." A single dot is called an ellipsis point. |
Created by:
chall9
Popular English Vocabulary sets