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PUCE 7th level
Business Glossary
| Term | Definition |
|---|---|
| brand | n. a type of product made by a particular company |
| brand name | n. the name a company gives to the products it has made; Coca-Cola is a brand name |
| consumer | n. someone who buys or uses goods and services |
| influence | v. to change the way people think |
| loss | n. if a business takes a loss, it spends more than it earns |
| marketer | n. a person who is responsible for company strategies for selling things |
| pricing | n choosing the price for something a company sells |
| product | n. something (a thing or service) that a company sells |
| profit | n. the amount of money a company makes after paying its costs (opposite of loss); make a profit exp. |
| purchase | n. something you buy; purchase v. |
| strategy | n. a plan for achieving something |