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MWD OBJECTIVE 1.01
typeface font
| Term | Definition |
|---|---|
| Typography | the style and appearance of printed matte |
| Typeface | a particular design of type. |
| Serif | a slight projection finishing off a stroke of a letter in certain typefaces |
| Examples of serif | serif |
| Serif used for: | headings |
| Sans Serif | a style of type without serifs. |
| Examples of sans serif: | times new roman |
| Sans serif used for: | magazine articlas |
| Ornamental/ decorative | ornamental rather than functional in purpos |
| Examples of ornamental/ decorative | chiller |
| Ornamental/ decorative used for: | flyers |
| Script | handwriting as distinct from print; written characters |
| Examples of script | Bickham Script, Nuptial Script, and Shelley Allegro are examples of formal scripts. Comic Sans, Mistral, Giddyup, and Tekton demonstrate a wide range of informal handwritten script type |
| Script used For: | formal invitiations |
| Font | a set of type of one particular face and size |
| Font style | refers to the stylistic attributes of a font, such as bold, italic, and underline |
| Font Family | a typeface is a set of one or more fonts each composed of glyphs that share common design features. Each font of a typeface has a specific weight, style, condensation, width, slant, italicization, ornamentation, and designer or foundry |
| Monospaced | A monospaced font, also called a fixed-pitch, fixed-width or non-proportional font, is a font whose letters and characters each occupy the same amount of horizontal space. |
| Proportional | corresponding in size or amount to something else |
| Leading | the amount of blank space between lines of print |
| Kerning | adjust the spacing between (letters or characters) in a piece of text to be printed. make (letters) overlap. |
| Tracking | The space between letters in a block of text |