Persuasive Techniques

Arguments often use persuasive techniques (or devices) that can convince you to take on a certain position or act in a certain way.

Definition: Suggests that a person should believe or do something because “everyone else” does – but doesn't ever state WHY it is a good idea. Ex: Every day more buyers are enjoying the conveniences of catalog shopping.

Definition: Relies on endorsements from well-known people or satisfied customers - they may not even use the product, so how do they know how good it is? Ex: Todd Marshall, star of stage and screen, buys his shoes at Fine Footwear. Shouldn't you?

Definition: Taps into people’s desire to be special or part of an elite group. Ex: Be among the first to enjoy the upgraded facilities at Spring Lack Fitness Center!

Definition: Relies on people’s affiliation with a particular group. Ex: Say Yes! to your community – support the campaign to build a new library!

Appeals to Pity, Fear, or Vanity

Definition: Uses strong feelings, rather than facts, to persuade. Ex: We need to keep the homeless shelter open – think how you would feel if you had no place to go.

Glittering Generality

Definition: A generalization that includes word or phrase with positive connotations to promote a product, person, or idea, but doesn't really say anything about the product or company. Ex: Buying handmade jewelry from the Hang Up helps support s.t.a.

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Persuasive Technique

Question	Answer
Persuasive Techniques	Arguments often use persuasive techniques (or devices) that can convince you to take on a certain position or act in a certain way.
Bandwagon	Definition: Suggests that a person should believe or do something because “everyone else” does – but doesn't ever state WHY it is a good idea. Ex: Every day more buyers are enjoying the conveniences of catalog shopping.
Testimonial	Definition: Relies on endorsements from well-known people or satisfied customers - they may not even use the product, so how do they know how good it is? Ex: Todd Marshall, star of stage and screen, buys his shoes at Fine Footwear. Shouldn't you?
Snob Appeal	Definition: Taps into people’s desire to be special or part of an elite group. Ex: Be among the first to enjoy the upgraded facilities at Spring Lack Fitness Center!
Appeal to Loayalty	Definition: Relies on people’s affiliation with a particular group. Ex: Say Yes! to your community – support the campaign to build a new library!
Appeals to Pity, Fear, or Vanity	Definition: Uses strong feelings, rather than facts, to persuade. Ex: We need to keep the homeless shelter open – think how you would feel if you had no place to go.
Glittering Generality	Definition: A generalization that includes word or phrase with positive connotations to promote a product, person, or idea, but doesn't really say anything about the product or company. Ex: Buying handmade jewelry from the Hang Up helps support s.t.a.

Created by: Taylor_keane

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