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Business 1
English Vocabulary in Use Advanced
| word | explanation |
|---|---|
| telesales noun (mostly UK) telemarketing (US) [uncountable] | a way of selling products to people by telephone |
| cold call verb [transitive] | to telephone or visit someone you have never met before and try to sell them something |
| hard sell noun [S] | a method of selling in which the seller tries very hard to persuade the customer to buy something |
| inertia selling noun [U] UK | the practice of sending products to people who have not asked for them, and then demanding payment |
| confusion marketing noun [U] SPECIALIZED | selling products or services together in a way that makes it very difficult to decide which company's products or services are cheapest |
| loss leader noun [C] | an article that is sold cheaply in order to attract the public and make them buy other, more expensive things |
| niche market noun [C] | a small area of trade within the economy, often involving specialized products: Lotus make luxury cars for a small but significant niche market. |
| brand loyalty noun [U] | the tendency always to buy the same named product: All manufacturers want to encourage brand loyalty to their own products. |
| shop around phrasal verb | to compare the price and quality of the same or a similar item in different shops before you decide which one to buy: When you're buying a flight, you should always shop around for the best deal. |
| on approval | If you buy something on approval, you can return it without payment if it is not satisfactory. |
| first refusal noun [U] | the opportunity to buy something before it is offered to anyone else: My sister's selling her car and she's offered me first refusal on it. |
| come/go under the hammer | to be sold at an auction (= public sale where objects are bought by the people who offer the most money): A private collection of her early paintings is expected to go under the hammer early next year. |
| lucrative adjective | (especially of a business, job or activity) producing a lot of money: The merger proved to be very lucrative for both companies. lucratively adverb lucrativeness noun [U] |
| red tape noun [U] DISAPPROVING | official rules and processes that seem unnecessary and delay results: We must cut through the red tape. |
| merge verb | [I or T] to combine or join together, or to cause things to do this: They decided to merge the two companies into one. The country's two biggest banks are planning to merge. |
| merger noun [C] | when two or more companies join together: She's an attorney who advises companies about mergers and takeovers. The merger of these two companies would create the world's biggest accounting firm. |
| compromise between | a compromise between government and opposition:If moderates fail to reach a compromise , the extremists will dominate the agenda. Everyone has to be prepared to make compromises . |
| hammer sth out phrasal verb [M] | to reach an agreement or solution after a lot of argument or discussion: Three years after the accident the lawyers finally managed to hammer out a settlement with the insurance company. |
| swallow somebody/something up phrasal verb | if a company or country is swallowed up by a larger one, it becomes part of it and no longer exists on its own: Hundreds of small companies have been swallowed up by these huge multinationals. |
| entrepreneur noun [countable] | someone who starts a new business or arranges business deals in order to make money, often in a way that involves financial risks |
Created by:
Jackie_S
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