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SPCM
| Term | Definition |
|---|---|
| small group conversation | involves a small group of people who can see and interact directly with each other |
| mass communication | occurs between a speaker and a large audience of unknown people who usually are not present with the speaker, or who are part of such an immense crowd that there can be little or no interaction between speaker and listener. |
| public speaking | a speaker delivers a message with a specific purpose to an audience of people who are present during the delivery of the speech. |
| source | sender, or creator of the message |
| encoding | the process of converting thoughts into words |
| reciever | the recipient of the source's message. |
| dyadic communication | form of communication between two people |
| feedback | the audience's response to a message, can be conveyed both verbally and nonverbally. |
| message | content of the communication process: thoughts and ideas put into meaningful expressions, expressed verbally and non verbally. |
| channel | the medium through which the speaker sends the message |
| noise | any interference with a message |
| shared meeting | mutual understanding of a message between the speaker and audience |
| rhetorical situation | includes anything that influences the speaker, the audience, the occasion-- and thus the speech. |
| audience-centered perspective | determining the needs, attitudes, and values of your audience before drafting your speech. |
| oratory/rhetoric | term for the original practice of giving speeches |
| canons of rhetoric | dividing the process of preparing a speech into five parts: invention, arrangement, style, memory, and delivery. |
| ethnocentrism | the belief that the ways of one's own culture are superior to those of other cultures |
| cultural intelligence | knowledge of other cultures |
| responsibility | a charge, trust, or duty for which one is accountable |