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Practice
Educational Technology
Question | Answer |
---|---|
Marketing of products and services to companies, governments, or not-for-profit organizations for use in the creation of goods and services. | Business Marketing |
Manufacturers, wholesalers, retailers, and government agencies that buy products for their own use or resale | Organizational Buyers |
Demand for industrial products and services is driven by demand for consumer products. | Derived Demand |
Decision-making process that organizations use to establish the need for products and services. | Organizational Buying Behavior |
Individuals who participate in the buying process. | Buying Center |