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Advertising

Advertising Techniques

DefinitionTerm
The suggestion that everybody is using the product and that you should, too, in order to be part of the group. Bandwagon
Statistics and factual information is used to prove the superiority of the product. Facts & Figures
Words used to suggest a positive meaning without really making any guarantee. Glittering Generalities
The product will protect the user from some danger. Hidden Fears
Some almost miraculous discovery make the product exceptionally effective. Magic Ingredients
Purchasing this product shows your love of your country. Patriotism
The product is a practical product of good value for ordinary people. Plain Folks
The use of the product makes the customer part of an elite group with a luxurious and glamorous life style. Snob Appeal
Famous personality is used to endorse the product or real person with a story. Testimonial
Customers are attracted to products that divert their attention by giving them a reason to laugh or be entertained by clever use of visuals or language. Wit & Humor
The suggestion that using this product puts the user ahead of the times. Avant garde
Words and ideas with positive connotations are used to suggest that the positive qualities should be associated with the product and the user. Transfer
Created by: chbrigandi
Popular English Vocabulary sets

 

 



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