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E-Commerce
Chapter 3
| Question | Answer |
|---|---|
| Personal shopper | an intelligent agent program that learns the customer's preferences and makes suggestions |
| Virtual shopper | A graphic image built from customer measurements and descriptions on which customers can try clothes |
| Digital content revenue model | Sell rights to access the information they own -Legal/Business/Tech/Academic content -E-books -Music/video |
| Advertising-supported revenue model | Provide free content along with advertising provided by other companies who paid to deliver the advertisements |
| Stickiness | The ability of a Web site to keep visitors at its site and to attract repeat visitors |
| Advertising-subscription mixed revenue model | Subscribers pay a fee for some type of advertisement |
| Fee-for-transaction revenue model | Businesses offer services for which they charge a fee that is based on the number or size of transactions they process |
| Disintermediation | The removal of an intermediary from a value cahin |
| Reintermediation | Introduction of a new intermediary into a value chain |
| Bill presentment | Service that provides an electronic version of an invoice or billing statement with all of the details that would appear in the printed document |
| Account aggregration | The ability to obtain bank, investment, loan, and other financial account from multiple Web sites and display it all in one location at the bank's Web site |
| Pay Wall | Digital control mechanism that limits the number of times a visitor may visit a site to a specific number of visits before the user must pay for continued access |
| Channel Conflict | Problem when a company's sales in one sales outlet interfere with its sales in another sales outlet; for example, when sales through the company's Web site interfere with sales in that company's retail store |
| Cannibalization | The loss of traditional sales of a product to its electronic counterpart |
| Presence | The public image it conveys to its stakeholders |
| Stakeholders | Various entities involved in a business; Includes its customers, suppliers, employees, stockholders, neighbors, and the general public |
| A key goal for the Web sites of many not-for-profit organizations is ___________ _________ | information dissemination |
| Business Web sites need to: (5) | 1) Offer easily accessible facts about company 2) Have visitors experience site in different ways at different levels 3) Give visitors an interactive communication link with organization 4) Sustain visitor attention/return visits 5) Info on products |
| Usability testing | Testing and evaluation of a site by its owner to ensure ease of use for site visitors |
| Communication modes | Ways of identifying and reaching customers |
| Two types of communication modes | 1) Personal contact 2) Mass media |
| Personal contact | Employees individually search for, qualify, and contact potential customers |
| Personal contact is sometimes called ________ | prospecting |
| Addressable media | Advertising efforts directed to a known addressee and include direct mail, phone calls, and e-mail |
| One-to-many communication model | One entity communicates with a number of different entities |
| One-to-one communication model | One entity communicates with one other entity |
| Many-to-one communication model | A number of entities communication with one entity |
| Many-to-many communication model | A number of entities communication with a number of other enitities |
| Digital Rights Management (DRM) | Software that limits the number of copies that can be made of each audio file |
| Revenue Strategy Issues for Online Business (4) | 1) Channel conflict (Cannibalization) 2) Strategic alliances 3) Luxury goods strategies 4) Overstock sales strategies |
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