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GCSEPersuade

GCSE English: Persuasive Techniques

TermDefinition
Personal Pronouns Use words such as, 'I', 'you' and 'we' to build a connection with the audience.
Exaggeration Make things sound slightly more extreme than they are in reality (also known as hyperbole).
Repetition Use the same word or phrase more than once to increase its impact (don't overdo it though!)
Statistics (facts and quotes too!) Make use of factual data to support your statements; giving credibility and building trust with the audience.
Undermine opposing views Acknowledge the opposite view but find flaws in it to make your own argument more robust.
Anecdote Use a short and amusing/interesting story about a real life person/event to bring your argument alive.
Direct address Address your audience directly (with humour or rhetorical questions) to continue building a connection.
Emotive language Use words and phrases that will appeal to your audience's emotions and evoke an emotional response.
Created by: hannahtyreman3
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