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research methodology

TermDefinition
Quantitative Quantative research collects numberical data. The research focuses on measuring, collectrung and drawing relationshops between facts throguh statistical analysis and experimentations. It can be measured as how many, how long, how much, etc.
Qualitative This shows people’s feelings and emotions. Qualitative research is concerned with collecting information in a social context and looks at interactions and relationships between facts through statistical analysis and experimentation.
Survey, using interview (structure, unstructured), questionnaire (oral, written) A survey is a process of conducting a study involving a number of individuals or subjects. A survey uses either interviews or questionnaires, conducted among a few or many people. Interviews are usually conducted on a one-on-one basis, but sometimes the
Advantages of using an Interview - If the respondent lacks reading skills to answer a questionnaire. - Are useful for untangling complex topics. - The Interviewer can probe deeper into a response given by an interviewee. - Interviews produce a higher response rate.
Disadvantages of using an Interview - The interviewer can affect the data if he/she is not consistent. - It is very time consuming. - It is not used for a large number of people. - The Interviewer may be biased and ask closed questions.
Advantages of questionnaires - Practical - Large amounts of information can be collected from a large number of people in a short period of time and in a relatively cost effective way - Can be carried out by the researcher or by any number of people with limited affect to its valid
Disadvantages of questionnaires - Is argued to be inadequate to understand some forms of information - i.e. changes of emotions, behaviour, feelings etc. - Phenomenologists state that quantitative research is simply an artificial creation by the researcher, as it is asking only a limit
Case study Case studies involves the detailed investigation of one issue, such as a person, an event, a community group or an institution. A range of research techniques, including interview, observation and questionnaire may be used to assemble the range of inform
Advantages of case studies - One advantage of the case study is that they provide a great amount of description and detail. Researchers can learn a lot from one case. This volume of details suggests many future research questions to follow up in other studies. - Another advantage
Disadvantages of a case study - The chief disadvantage of the case study is that the results might not generalize to others. In other words, the experiences of one person might not apply to other people. Researchers at the National Zoo are doing case studies with the two pandas (one m
Observation Observations involve watching and recording what is seen. They can reveal a lot about group dynamics not always possible with other methods.
Advantages of an observation - data gathered can be highly reliable. - the analyst is able to see what is being done. - observation is less expensive compared to other technique. - allows the systems analyst to do work measurement.
Disadvantages of an operation - people feel uncomfortable being watched, they may perform differently when being observed. - the work being observed may not involved the level of difficulty or volume normally experienced during that time period. - some activities may take place at o
Literature review Literature reviews involve researching books, articles, seminar papers, websites or other secondary sources that contain material about an issue. The aim of a literature review is to provide some background information about the topic so that the research
Advantages of a literature review Literature reviews are versatile. They can be conducted for almost any topic and can provide information either at the overview level or in-depth. - Literature reviews are relatively inexpensive and efficient. A large amount of data can be collected quic
Disadvantages of a literature review - An effective literature review requires a high level of skill in identifying resources, analyzing the sources to identify relevant information, and writing a meaningful summary. - Literature reviews are limited to collecting information about what has
Created by: georgiasmall
 

 



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