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S&E Marketing test
LAP W.S. Scoring Through Sponsorship Plus Extra State Questions, LAP W.S. What's
| Question | Answer |
|---|---|
| A soft-drink manufacturer is a sponsor for a professional baseball team. Which of the following signage placement options would provide the most exposure to the manufacturer's products: | Interior wall of the outfield |
| An athlete, a team, or a league are examples of | sport entities |
| Which of the following would NOT be a business’s sponsorship goal: | Encouraging competition |
| Who benefits from an effective sport/event entity sponsorship? | Sponsor, sport/event entity, and fans |
| If Coca-Cola is the only soft-drink sponsor of your favorite team, Coca-Cola is considered a(n) __________ sponsor | exclusive |
| Sponsorship opportunities are only available to large businesses in major cities | False, opportunities exist everywhere and in all sizes |
| Which of the following media vehicles might a sport/event marketer choose to promote a celebrity baseball game to many people throughout a metropolitan area: | Movable billboard |
| Proper exploitation of sport/event sponsorships encourages | people to buy products |
| How does a professional sport team earn revenue when it permits its games to appear on television? | Selling broadcasting rights |
| When too many sponsors are involved with an event, fans may tune out all advertising as a result of all the | sponsorship clutter |
| When a performer expands into international markets, an important consideration for his/her promotional efforts is that it is often necessary to | adapt promotional messages for each market |
| A stadium deciding to place messages and team logos on electronic boards is an example of selecting | event signage. |
| What form of advertising involves a company paying an athlete to appear in a television commercial or newspaper ad? | Endorsement |
| One of the features of sports events such as football games is that they are | unpredictable |
| Guilt by association, a striking team, and a team having a losing season are examples of sponsorship | risks |
| When a sponsor gives away logo hats, T-shirts, pennants, and other specialty advertising products during a sponsored event, the sponsor is | exploiting the sponsorship |
| What factor should receive the most attention when choosing a sport/event entity to represent the business? | The interests of the business’s target market |
| What must smaller businesses have in order to compete with larger businesses for a sponsorship opportunity? | Budget |
| The relationship between a sponsor and a sport/event entity is often described as a | partnership |
| The relationship between a sponsor and a sport/event entity is often described as a | is legally binding |
| A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using? | Stadium signage |
| The purpose of designing an event program that contains space for advertisements is to | generate more revenue |
| What do sponsors want to accomplish by putting their company logos on NASCAR automobiles? | Brand recognition |
| Why is sport/event sponsorship one of the fastest growing promotional activities today? | People are receptive to companies that sponsor their teams/events |
| Why do small, local businesses typically sponsor local or regional teams and events rather than national or international events? | They want to reach the people who buy their products |
| Which of the following is one of the main features of a sport product: | Athletes |
| Which of the following is an example of ambush marketing: | Nonsponsoring business broadcasting commercials during an event |
| If the terms of the sponsorship proposal are not acceptable, a business may try to __________ with the sport/event entity. | negotiate |
| Information about sponsorship, cost, marketing opportunities, and audience demographics are examples of information | included in a sponsorship proposal |
| How is sponsorship success measured? | Return on investment |
| When you ask, “How will my customers know about this sales promotion?” which step in the process of generating “out-of-the-box” sales promotion ideas are you completing? | Determine how to get the news out |
| Something that will fulfill a customer’s specific desire or need is a(n) | incentive |
| Marcus needs to generate some “out-of-the-box” sales promotion ideas, he’s thinking of creating a “coupon scavenger hunt” that sends fans all over town searching for free and discounted tickets. How was Marcus prepared for inspiration? | He’s putting a new twist on an old idea. |
| Conventional thinking, tried-and-true ways of doing things can be described as | inside the box |
| He’s not sure how to start, but he does know that the tournament’s marketers want to reach the 18-to-35-year-old crowd. How is Brian prepared for inspiration? | He knows his target market |
| Sales promotion is a major part of sport/event marketing because | the industry is so highly competitive |
| Which of the following is an example of a sales promotion: | A 50-percent-off coupon |
| When you ask, “How will my customers receive this sales promotion?” which step in the process of generating “out-of-the-box” sales promotion ideas are you completing? | Determine delivery |
| Her boss tells her that while the promotion may work, it doesn’t generate the excitement they need for better public relations. What question did Kandace fail to ask herself about her idea? | Does this sales promotion fit with the overall marketing plan? |
| He suggests an “out-of-the-box” sales promotion in which league participants receive discount coupons to the local water park, but his boss doesn’t think that’s such a good idea. What question did Josh fail to ask himself about his idea? | Does this sales promotion reach my target audience? |
| She’s not sure how to start, but she knows that a competitor’s concert tour had great success last year with ticket contests on local radio stations. How is Shannon prepared for inspiration? | She knows her competition |
| . So she gathers all her colleagues together for a 30-minute meeting, and asks them to share as many ideas as they can during that time frame. How is Chelsea prepared for inspiration? | She’s brainstorming |
| Which of the following is not a benefit of “out-of-the-box” sales promotions: | You will break all previous ticket sales records |
| What is the first thing you should understand when setting out to develop “out-of-the-box” sales promotion ideas for your game/event? | There is no particular source or technique |
| When you ask, “What does this sales promotion offer to customers?” which step in the process of generating “out-of-the-box” sales promotion ideas are you completing? | Determine incentive. |
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